Article · Journal · 2026

Influencer attractiveness, parasocial relationship formation and follower purchase intention: a serial mediating effect

International Journal of Electronic Marketing and Retailing

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 10th percentileby citations, against works of its field and year
Authors: 1from 1 institution

Authors

1 author