Rexford Owusu Okyireh

Publishing since 2016, latest 2022

Management of Technology and Innovation
Education
Information Systems and Management
Religious studies
Sociology and Political Science

In their own words

Celebrity Endorsement
Digital Marketing
Entrepreneurship

Their record on OpenAlex

Publications: 122016–2022
Citations: 79to those papers
h-index: 4i10-index 2
Field-weighted impact: 2.781.00 is the world average
World top 10%: 20%1 of 5 scored papers
Open access: 80%4 of the 5 whose access is recorded

1 other work — a preprint, a dataset or the like — is listed but not counted.

Google Scholar shows 113 citations, h-index 5 and i10-index 3 (101 citations and h-index 5 since 2021), as of October 10, 2026. It also counts theses, books and web pages, so it runs higher.

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

PeerfordGoogle Scholar

Publications

12 in all

Contextualizing Scandals in Celebrity Endorsement Strategies
2022American International Journal of Business Management (AIJBM)JournalFirst author2 citations
Intrapreneurship from the Lens of the Trio: Psychological Empowerment, Employee Commitment and Organization Citizenship Behaviour
2021European Journal of Business Management and ResearchJournalOpen accessSenior author

Download CV:PDFWord

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Management of Technology and Innovation325%
Education18%
Information Systems and Management18%
Religious studies18%
Sociology and Political Science18%

Social Sciences

Topics most written on

Entrepreneurship Studies and Influences3
Biblical Studies and Interpretation1
Christian Theology and Mission1
Online and Blended Learning1
Religion, Society, and Development1
Technology Adoption and User Behaviour1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

20% of their 5 papers with recorded affiliations have a co-author abroad

papers co-written1111111Home

Most frequent partner countries

Hungary1

Papers with at least one author in that country.

Institutions written with most

University of Professional StudiesGH3 papers
University of PecsHU1 paper

Where they publish

International Journal of Academic Research in Business and Social Sciences2
American International Journal of Business Management (AIJBM)1
American Journal of Education and Learning1
American Journal of Social Sciences and Humanities1
Br J Market Stud1
Emerging issues in international business and global strategy

Development goals addressed

From each paper’s title and abstract

8Decent work and economic growth1
17Partnerships for the goals1

Most cited

Determinants of E-Learning System Adoption among Ghanaian University Lecturers: An Application of Information System Success and Technology Acceptance Models
American Journal of Social Sciences and Humanities17
202041 citationsWorld top 10%Open access · Bronze
Experience of social media, training and development on work proficiency: A qualitative study with security personnel
Training and Development on Work Proficiency: A Qualitative Study with Security Personnel (November 30, 2016). Okyireh, R., O., & Okyireh, M., A., A
201611 citations
Dare to be entrepreneurial: a student’s nightmare

The State of Enterprises in West Africa: Psychological, Managerial and Environmental Perspectives

2021Emerging issues in international business and global strategyBook chapterFirst author0 citations10.1142/9789811228445_0009

Consumer Intention towards the Use of Bible Application

2020American Journal of Education and LearningJournalOpen access5 citations10.20448/804.5.1.72.86

Entrepreneurial Cognitions and Decision-Making: A Study of Community Participants in The La-Nkwantang Muncipality, Ghana

2020International Journal of Academic Research in Business and Social SciencesJournalOpen accessSenior author2 citations10.6007/ijarbss/v10-i10/7894

Predictors of church participation in Effutu municipality, Ghana: A marketing perspective

2020European Journal of Business and Management ResearchJournalFirst author1 citation

Entrepreneurial Cognitions and Decision-Making: A Study of Community Participants in The La-Nkwantanang Municipality, Ghana

2020International Journal of Academic Research in Business and Social SciencesJournalSenior author3 citations

Dare to be entrepreneurial: a student’s nightmare

2018International Journal of Small Business and Entrepreneurship ResearchJournalFirst author7 citations

Demographic effect on switching behaviour among bank customers in Ghana

2017Br J Market StudJournalFirst author3 citations

Switching Behaviour Among Bank Customers In Ghana

2016University of GhanaThesisFirst author0 citations

Experience of social media, training and development on work proficiency: A qualitative study with security personnel

2016Training and Development on Work Proficiency: A Qualitative Study with Security Personnel (November 30, 2016). Okyireh, R., O., & Okyireh, M., A., AJournalFirst author11 citations

European Journal of Business and Management Research1

European Journal of Business Management and Research1

How it can be read

80% free to read, of the 5 recorded

Diamond 3 · 25%Free to read and to publish
Bronze 1 · 8%Free to read, no open licence
Closed 1 · 8%Behind a paywall
Unknown 7 · 58%Not recorded by the source

International Journal of Small Business and Entrepreneurship Research

Consumer Intention towards the Use of Bible Application

American Journal of Education and Learning

20205 citationsOpen access · Diamond

Intrapreneurship from the Lens of the Trio: Psychological Empowerment, Employee Commitment and Organization Citizenship Behaviour

European Journal of Business Management and Research

20214 citationsOpen access · Diamond