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Contextualizing Scandals in Celebrity Endorsement Strategies · Peerford

Article · Journal · 2022

Contextualizing Scandals in Celebrity Endorsement Strategies

Rexford Owusu Okyireh

American International Journal of Business Management (AIJBM)

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Citations: 2from other works
Field-weighted impact: —Not yet scored
Among its field: —Not yet scored
Authors: 1from 0 institutions

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1 author

Rexford Owusu OkyirehFirst author