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From attention to sharing: rethinking AIDA in short-video narratives · Peerford

Article · Journal · 2026

From attention to sharing: rethinking AIDA in short-video narratives

Prince Yao Amu, Abdul Salam Ahmed, Sadick Abubakari, Wilson Kwaku Nimsaah, Iddrisu Mohammed

Journal of Hospitality and Tourism Horizons

Closed access

Go to the publisher 10.1108/jhth-10-2025-0137

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 16th percentileby citations, against works of its field and year
Authors: 5from 3 institutions

Authors

5 authors across 3 institutions in 1 country

Prince Yao AmuFirst author
- Ghana Communication Technology University (GH)
- University of Ghana (GH)
Abdul Salam Ahmed
- Ghana Communication Technology University (GH)
- University of Ghana (GH)
- Islamic University College (GH)
as printed: Ahmed Abdul Salam
Sadick Abubakari
- Ghana Communication Technology University (GH)
- University of Ghana (GH)
Wilson Kwaku Nimsaah
- Kumasi Technical University (GH)

Iddrisu MohammedSenior author

Ghana Communication Technology University (GH)
University of Ghana (GH)

Development goals

8Decent work and economic growth

Country

Ghana

Fields

A work can sit in several, each with a score

Digital Marketing and Social MediaTopic
Diverse Aspects of Tourism ResearchTopic
Media Influence and HealthTopic