Artigo · Revista · 2026

From attention to sharing: rethinking AIDA in short-video narratives

Prince Yao Amu, Abdul Salam Ahmed, Sadick Abubakari, Wilson Kwaku Nimsaah, Iddrisu Mohammed

Journal of Hospitality and Tourism Horizons

• Acesso fechado

Ir para a editora10.1108/jhth-10-2025-0137