Prince Kodua

University of Ghana

Senior Lecturer, University of Ghanaper ORCID

Publishing since 2011, latest 2024

Marketing
Sociology and Political Science
Strategy and Management
Organizational Behavior and Human Resource Management
Gender Studies
Business and International Management

Publications: 92011–2024
Citations: 234to those papers
h-index: 6i10-index 6
Field-weighted impact: 3.961.00 is the world average
World top 10%: 56%5 of 9 scored papers
Open access: 22%2 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Career

As their ORCID record read on October 4, 2026

Positions

Senior Lecturer, Marketing and EntrepreneurshipUniversity of Ghana

Publications

9 in all

The role of aesthetics in tourist satisfaction in the Ghanaian hospitality industry
2024HeliyonJournalOpen accessCorresponding11 citations10.1016/j.heliyon.2024.e32944
The role of perceived value in football club branding: a developing league perspective
2024African Journal of Economic and Management Studies

Download CV:PDFWord

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing778%
Sociology and Political Science556%
Strategy and Management444%
Organizational Behavior and Human Resource Management333%
Gender Studies222%
Business and International Management111%
Cognitive Neuroscience111%
Economics and Econometrics111%
Information Systems and Management111%

Life Sciences
Social Sciences

Topics most written on

Consumer Behavior in Brand Consumption and Identification7
Corporate Social Responsibility Reporting3
Customer Service Quality and Loyalty3
Digital Marketing and Social Media2
Sport and Mega-Event Impacts2
Sports, Gender, and Society2
Aesthetic Perception and Analysis1
Consumer Retail Behavior Studies1
Corporate Identity and Reputation1
Diverse Aspects of Tourism Research1
Environmental Sustainability in Business1
Ethics in Business and Education1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

22% of their papers have a co-author abroad

papers co-written1111222Home

Most frequent partner countries

United States2
United Arab Emirates1

Papers with at least one author in that country.

Institutions written with most

University of North TexasUS2 papers
Ajman UniversityAE1 paper
Kennesaw State UniversityUS1 paper
Ho Technical UniversityGH1 paper
University of Professional StudiesGH1 paper

Where they publish

African Journal of Economic and Management Studies2
Developments in marketing science: proceedings of the Academy of Marketing Science2
African Journal of Business and Economic Research1
Heliyon1
International Journal of Law and Management1
Journal of African Business1

Development goals addressed

From each paper’s title and abstract

9Industry, innovation and infrastructure2
17Partnerships for the goals2
8Decent work and economic growth1
11Sustainable cities and communities1

Most cited

Relationship Marketing and Customer Loyalty: Evidence From the Ghanaian Luxury Hotel Industry
Journal of Hospitality Marketing & Management
2013138 citationsWorld top 10%
Examining the marketing‐corporate social responsibility nexus
International Journal of Law and Management17
201230 citationsWorld top 10%
The Relationship between CSR and CBBE in Sub-Saharan Africa: The Moderating Role of Customer Perceived Value

The effect of corporate reputation on customer loyalty in the Ghanaian banking industry: the role of country-of-origin

2023African Journal of Economic and Management StudiesJournalOpen accessSenior author15 citations10.1108/ajems-12-2022-0492

Measuring Comprehensive Typology of Positioning Strategies: An Abstract

2019Developments in marketing science: proceedings of the Academy of Marketing SciencePublication0 citations10.1007/978-3-030-02568-7_21

The Role of Corporate Social Responsibility in Influencing Brand Loyalty: Evidence from the Ghanaian Telecommunication Industry

2017Developments in marketing science: proceedings of the Academy of Marketing ScienceBook chapterFirst authorCorresponding14 citations10.1007/978-3-319-47331-4_17