Yang Feng

African University College of Communications

Publishing since 2024, latest 2025

Artificial Intelligence
Human-Computer Interaction
Life-span and Life-course Studies
Literature and Literary Theory
Sociology and Political Science

Publications: 22024–2025
Citations: 20to those papers
h-index: 2i10-index 1
Field-weighted impact: 6.071.00 is the world average
World top 10%: 100%2 of 2 scored papers
Open access: 0%0 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Artificial Intelligence2100%
Human-Computer Interaction150%

Publications

2 in all

Consumer empowerment through generative artificial intelligence: enhancing brand narrative with collaboration, creation, and communication
2025International Journal of AdvertisingJournalFirst authorCorresponding9 citations10.1080/02650487.2025.2547545
Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance

Download CV:PDFWord

Life-span and Life-course Studies150%

Literature and Literary Theory150%

Sociology and Political Science150%

Physical Sciences
Social Sciences

Topics most written on

AI in Service Interactions1
Digital Communication and Language1
Digital Marketing and Social Media1
Discourse Analysis in Language Studies1
Generational Differences and Trends1
Hate Speech and Cyberbullying Detection1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

100% of their papers have a co-author abroad

papers co-written2222222Home

Most frequent partner countries

United States2

Papers with at least one author in that country.

Institutions written with most

School of Advertising ArtUS1 paper
University of FloridaUS1 paper
University of TampaUS1 paper

Where they publish

International Journal of Advertising1
Journal of Current Issues & Research in Advertising1

How it can be read

0% free to read

Closed 2 · 100%Behind a paywall

Who funds it

1 of 2 papers name a funder

University of Florida1

Development goals addressed

From each paper’s title and abstract

16Peace, justice and strong institutions1

Journal of Current Issues & Research in Advertising