Qaribu Yahaya Nasidi

Ahmadu Bello University

Also at Sultan Zainal Abidin Universityfrom their recent papers

Publishing since 2018, latest 2026

Sociology and Political Science
Information Systems and Management
Education
Artificial Intelligence
Economics and Econometrics
Information Systems

Publications: 282018–2026
Citations: 135to those papers
h-index: 7i10-index 5
Field-weighted impact: 2.141.00 is the world average
World top 10%: 36%10 of 28 scored papers
Open access: 82%23 papers free to read

6 other works — preprints, datasets and the like — are listed but not counted.

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

Career

On their papers

Every institution they have given on a paper.

Publications

28 in all

The role of digital literacy in corporate digital communication and SMEs’ performance
2026DOAJ (DOAJ: Directory of Open Access Journals)JournalOpen accessFirst author0 citations10.30547/worldofmedia.1.2026.4
Effect of digital communication tools on employee performance in higher education: the mediating role of job satisfaction

Download CV:PDFWord

From the classification of each paper

Subfields

Sociology and Political Science1346%
Information Systems and Management829%
Education725%
Artificial Intelligence414%
Economics and Econometrics311%
Information Systems311%
Marketing311%
Communication27%
Demography27%
Management Science and Operations Research27%

Physical Sciences
Social Sciences

Topics most written on

Technology Adoption and User Behaviour8
Digital Marketing and Social Media4
Organizational and Employee Performance4
Technology-Enhanced Education Studies4
Misinformation and Its Impacts3
COVID-19 Pandemic Impacts2
Digital Games and Media2
Impact of AI and Big Data on Business and Society2
Impact of Technology on Adolescents2
African Education and Politics1
African Sexualities and LGBTQ+ Issues1
Air Quality Monitoring and Forecasting1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

89% of their papers have a co-author abroad

papers co-written14811151822Home

Most frequent partner countries

Malaysia25
Cyprus2
Russia2
Pakistan1

Papers with at least one author in that country.

Institutions written with most

Sultan Zainal Abidin UniversityMY25 papers
Abubakar Tafawa Balewa UniversityNG6 papers
National University of Science and TechnologyRU2 papers
Peoples' Friendship University of RussiaRU2 papers
Eastern Mediterranean UniversityCY2 papers
National University of Science and TechnologyZW2 papers
Northern University of MalaysiaMY1 paper
Taylor's UniversityMY1 paper
Universiti Malaysia TerengganuMY1 paper
University of Kuala LumpurMY1 paper

Where they publish

Asian People Journal (APJ)2
International Journal of Academic Research in Business and Social Sciences2
Journal of Nusantara Studies (JONUS)2
Online Journal of Communication and Media Technologies2
The Journal of Management Theory and Practice (JMTP)2
Albukhary Social Business Journal1
Arab World English Journal1
Asia-Pacific Journal of Futures in Education and Society1

How it can be read

82% free to read

Diamond 18 · 64%Free to read and to publish
Gold 1 · 4%In an open-access journal
Hybrid 2 · 7%Open in a subscription journal
Green 2 · 7%A copy in a repository
Closed 5 · 18%Behind a paywall

Development goals addressed

From each paper’s title and abstract

4Quality education5
8Decent work and economic growth3
3Good health and well-being2
10Reduced inequalities2
5Gender equality1
9Industry, innovation and infrastructure1
17Partnerships for the goals1

Most cited

Gender Stereotype in Toy Advertisements on Social Networking Sites
Online Journal of Communication and Media Technologies5
202123 citationsWorld top 10%Open access · Diamond
Mediating Role of Social Media in the Relationship between Reliability, Perceived Usefulness on Online Shopping Behaviour: Building a Conceptual Framework
International Journal of Academic Research in Business and Social Sciences8
202121 citationsWorld top 10%Open access · Diamond
Challenges and Benefits of Web 2.0-based Learning among International Students of English during the Covid-19 Pandemic in Cyprus
Arab World English Journal
202120 citationsWorld top 10%Open access · Diamond
Challenges and Opportunities for Newspapers in the Age of Digital Communication
International Journal of Academic Research in Business and Social Sciences4
202111 citationsWorld top 10%Open access · Diamond
Empirical investigation of factors affecting online shopping behavior
LAPLAGE EM REVISTA
202111 citationsOpen access · Diamond

SN Business & Economics

Effect of Integrating WhatsApp into Open, Distance, and E-Learning: A Survey Approach

2025Asia-Pacific Journal of Futures in Education and SocietyJournalOpen accessFirst author0 citations10.58946/apjfes-4.2.p1

Tiktok Usage, Social Comparison, and Self-Esteem Among the Youth: Moderating Role of Gender

2024Galactica Media Journal of Media StudiesJournalOpen accessFirst author5 citations10.46539/gmd.v6i2.467

Analysing the Mediating Effect of Social Media on Online Shopping Using Partial Least Square

2022Online Journal of Communication and Media TechnologiesJournalOpen accessFirst authorCorresponding7 citations10.30935/ojcmt/11907

The Conflict of sexuality in Films: Analysis of Nollywood depiction of Homosexuality

2022Jurnal Pengajian Media MalaysiaJournalOpen accessSenior author3 citations10.22452/jpmm.vol24no1.5

Exploring Items for Measuring Social Media Construct: An Exploratory Factor Analysis

2022Journal of Intelligent CommunicationJournalOpen accessFirst author2 citations10.54963/jic.v2i1.53

Exploratory Factor Analysis of Risk Intelligence Factors in Nigerian Small and Medium Enterprises

2022International Journal of Applied Economics Finance and AccountingJournalOpen access4 citations10.33094/ijaefa.v12i2.544

Exploratory Factor Analysis of Advertising and Perceived Usefulness in the Context of Online Shopping

2022The Journal of Management Theory and Practice (JMTP)JournalOpen accessFirst author4 citations10.37231/jmtp.2022.3.2.223

Effects of Advertising, Online Risk, Perceived Usefulness, and Reliability on Online Shopping Behavior

2022International Journal of Marketing Communication and New MediaJournalOpen accessFirst author1 citation10.54663/2182-9306.2022.v10.n18.206-228

Mediating Role of Social Media in the Relationship between Reliability, Perceived Usefulness on Online Shopping Behaviour: Building a Conceptual Framework

2021International Journal of Academic Research in Business and Social SciencesJournalOpen accessFirst author21 citations10.6007/ijarbss/v11-i2/8834

Gender Stereotype in Toy Advertisements on Social Networking Sites

2021Online Journal of Communication and Media TechnologiesJournalOpen accessSenior author23 citations10.30935/ojcmt/11212

Challenges and Opportunities for Newspapers in the Age of Digital Communication

2021International Journal of Academic Research in Business and Social SciencesJournalOpen access11 citations10.6007/ijarbss/v11-i6/10058

Mediating Role of Social Media on Online Shopping Behavior: Smart-PLS Approach

2021The Journal of Management Theory and Practice (JMTP)JournalOpen accessFirst author3 citations10.37231/jmtp.2021.2.4.154

The Survival of Nigerian Newspapers in Digital Age of Communication

2018International Journal of Asian Social ScienceJournalOpen accessSenior author8 citations10.18488/journal.1.2018.89.631.637

Who funds it

3 of 28 papers name a funder

Universiti Sultan Zainal Abidin3
Center for Research Excellence and Incubation Management, Universiti Sultan Zainal Abidin2