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Rofiat Bolanle Tajudeen · Peerford

University of Ilorin / Scholars

RT

Rofiat Bolanle Tajudeen

University of Ilorin

Publishing since 2023, latest 2025

Marketing
Sociology and Political Science
Economics and Econometrics
Information Systems
Management Information Systems
Renewable Energy, Sustainability and the Environment

ORCID 0009-0005-2265-7390
Their record on OpenAlex

Publications: 122023–2025
Citations: 41to those papers
h-index: 4i10-index 1
Field-weighted impact: 5.451.00 is the world average
World top 10%: 17%2 of 12 scored papers
Open access: 92%11 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing433%
Sociology and Political Science3

Career

On their papers

University of Ilorin12 works
Kwara State University1 work

Every institution they have given on a paper.

Publications

12 in all

Newest Most cited Oldest Title

Search their publications by title

Global Environmental Challenges in the Current Business Scenario: A Roadblock for Sustainable Development
2025World sustainability seriesBook chapter7 citations10.1007/978-3-031-92636-5_14
Artificial Intelligence (AI) in the Banking Industry: A Review of Service Areas and Customer Service Journeys in Emerging Economies
2024Business & Management Compass

Download CV:PDF · Word

Who they write with Where their co-authors are Every publication

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25%

Economics and Econometrics217%

Information Systems217%

Management Information Systems217%

Renewable Energy, Sustainability and the Environment217%

Accounting18%

Automotive Engineering18%

General Economics, Econometrics and Finance18%

Information Systems and Management18%

Physical Sciences
Social Sciences

Topics most written on

Digital Marketing and Social Media3
Consumer Behavior in Brand Consumption and Identification2
FinTech, Crowdfunding, Digital Finance2
Oil, Gas, and Environmental Issues2
Blockchain Technology Applications and Security1
Business Law and Ethics1
Consumer Retail Behavior Studies1
Copyright and Intellectual Property1
Corporate Finance and Governance1
Corporate Social Responsibility Reporting1
COVID-19 Pandemic Impacts1
Economic Growth and Development1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

33% of their papers have a co-author abroad

papers co-written1122334Home

Most frequent partner countries

United Kingdom4
Saudi Arabia1
United States1

Papers with at least one author in that country.

Institutions written with most

Kwara State UniversityNG4 papers
Queen Margaret UniversityGB3 papers
The Federal Polytechnic OffaNG3 papers
The Federal Polytechnic, Ado-EkitiNG3 papers
King Fahd University of Petroleum and MineralsSA1 paper
University of DundeeGB1 paper
University of Wisconsin–MilwaukeeUS1 paper
Niger State Ministry of HealthNG1 paper
Ahmadu Bello UniversityNG1 paper
Niger State PolytechnicNG1 paper

Where they publish

African Journal of Stability and Development (AJSD)2
GUSAU JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES2
ABUAD Journal of Social and Management Sciences1
Business & Management Compass1
Business Ethics and Leadership1
Ekonomski pogledi1
Gusau International Journal of Management and Social Sciences1
Gusau Journal of Accounting and Finance1

How it can be read

92% free to read

Diamond 11 · 92%Free to read and to publish
Closed 1 · 8%Behind a paywall

Development goals addressed

From each paper’s title and abstract

9Industry, innovation and infrastructure5
15Life on land1

Most cited

Artificial Intelligence (AI) in the Banking Industry: A Review of Service Areas and Customer Service Journeys in Emerging Economies
Business & Management Compass
202418 citationsWorld top 10%Open access · Diamond
Global Environmental Challenges in the Current Business Scenario: A Roadblock for Sustainable Development
World sustainability series15
20257 citationsWorld top 10%
Are Skincare Brands Turning Gen Z’s Loyalty into Profitable Ventures in Africa? A PLS-SEM Analysis of Deceptive Marketing Practice on Consumer Behaviour
ABUAD Journal of Social and Management Sciences
20244 citationsOpen access · Diamond
Impact of Forensic Marketing on Consumer Behavior: Evidence From Beauty Products\’ Purchase Decision
Business Ethics and Leadership
20244 citationsOpen access · Diamond
CSR INITIATIVES AND SUSTAINABILITY RESILIENCE IN NIGERIA'S OIL AND GAS INDUSTRY: A PLS-SEM APPROACH FROM LOCAL COMMUNITIES' PERSPECTIVE
Gusau Journal of Accounting and Finance
20242 citationsOpen access · Diamond

Journal

Open access

Senior author

18 citations

10.56065/9hfvrq20

Are Skincare Brands Turning Gen Z’s Loyalty into Profitable Ventures in Africa? A PLS-SEM Analysis of Deceptive Marketing Practice on Consumer Behaviour

2024ABUAD Journal of Social and Management SciencesJournalOpen accessSenior author4 citations10.53982/ajsms.2024.0501.03-j

CSR INITIATIVES AND SUSTAINABILITY RESILIENCE IN NIGERIA'S OIL AND GAS INDUSTRY: A PLS-SEM APPROACH FROM LOCAL COMMUNITIES' PERSPECTIVE

2024Gusau Journal of Accounting and FinanceJournalOpen access2 citations10.57233/gujaf.v5i1.08

Efficacy of Digital Pricing Strategies on Customer Buying Decisions in the E-Commerce Industry: A PLS-SEM Approach

2024African Journal of Stability and Development (AJSD)JournalOpen access2 citations10.53982/ajsd.2024.1501.03-j

Does CSR expenditure reward the financial performance of Nigerian quoted oil and gas companies: A pooled panel regression model?

2024Ekonomski poglediJournalOpen accessSenior author1 citation10.5937/ep26-51141

Impact of Forensic Marketing on Consumer Behavior: Evidence From Beauty Products\’ Purchase Decision

2024Business Ethics and LeadershipJournalOpen accessCorresponding4 citations10.61093/bel.8(1).129-148.2024

EVIDENCE FROM COCA-COLA STARLIGHT AND COFFEE MOCHA

2024GUSAU JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIESJournalOpen access2 citations10.57233/gujeds.v5i1.03

Does Copyright Imitation Impact Purchase Behaviour in the Entertainment Industry: A PLS-SEM Analysis of Gen Z’s Brand Recognition in Africa?

2024African Journal of Stability and Development (AJSD)JournalOpen accessSenior author1 citation10.53982/ajsd.2024.1501.01-j

Efficacy of Nigerian Energy Industry's CSI Initiatives on Sustainable Development Goals (SDGs) Optimization in Niger Delta Communities: A PLS-SEM Analysis

2024Gusau International Journal of Management and Social SciencesJournalOpen access0 citations10.57233/gijmss.v7i2.01

Sustainable Competitive Advantage in the Legal Industry: A Review of Business Strategies and Market Entry Approaches for Gowling WLG in Japan and Nigeria

2024Lapai Journal of EconomicsJournalOpen access0 citations10.4314/lje.v8i1.8

DOES GEN Z CONSUMERS REWARD TRADEMARK INFRINGEMENT IN THE COSMETIC INDUSTRY: A PLS-SEM ANALYSIS OF BRAND PATRONAGE IN AFRICA?

2023GUSAU JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIESJournalOpen access0 citations10.57233/gujeds.v4i1.19