Appiah Sarpong

Takoradi Technical University

Publishing since 2011, latest 2026

Accounting
Economics and Econometrics
Gender Studies
Marketing
Sociology and Political Science
Finance

Publications: 82011–2026
Citations: 45to those papers
h-index: 4i10-index 1
Field-weighted impact: 2.271.00 is the world average
World top 10%: 25%2 of 8 scored papers
Open access: 88%7 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Career

On their papers

Every institution they have given on a paper.

Publications

8 in all

Navigating moral and market realities: Sustainability strategies for ethical SMEs
2026Ethics & bioethicsJournalOpen accessSenior author0 citations10.2478/ebce-2026-0003
Key Account Management, Brand Innovation and Marketing Performance of SMEs
2025African Journal Of Applied Research

Download CV:PDFWord

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Accounting338%
Economics and Econometrics338%
Gender Studies225%
Marketing225%
Sociology and Political Science225%
Finance113%
Information Systems and Management113%
Management Information Systems113%
Management, Monitoring, Policy and Law113%
Organizational Behavior and Human Resource Management113%

Physical Sciences
Social Sciences

Topics most written on

Islamic Finance and Banking Studies2
Microfinance and Financial Inclusion2
Banking stability, regulation, efficiency1
Business and Economic Development1
Consumer Behavior in Brand Consumption and Identification1
Corporate Finance and Governance1
Corporate Social Responsibility Reporting1
Customer Service Quality and Loyalty1
Digital Marketing and Social Media1
Environmental Sustainability in Business1
Ethics in Business and Education1
FinTech, Crowdfunding, Digital Finance1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

13% of their papers have a co-author abroad

papers co-written1111222Home

Most frequent partner countries

South Africa2
France1

Papers with at least one author in that country.

Institutions written with most

Kumasi Technical UniversityGH3 papers
Christian Service University CollegeGH2 papers
Durban University of TechnologyZA2 papers
Institut d'Economie Scientifique Et de GestionFR1 paper
Ho Technical UniversityGH1 paper
Kwame Nkrumah University of Science and TechnologyGH1 paper
Ghana Baptist University CollegeGH1 paper
University of GhanaGH1 paper
KAAF UniversityGH1 paper

Where they publish

African Journal Of Applied Research1
Ethics & bioethics1
HAL (Le Centre pour la Communication Scientifique Directe)1
International Journal of Membrane Science and Technology1
Journal of African Business1
Journal of Entrepreneurship and Business Innovation1

Development goals addressed

From each paper’s title and abstract

5Gender equality2
8Decent work and economic growth1
9Industry, innovation and infrastructure1
12Responsible consumption and production1

Most cited

Determinants of Group Lending in the Credit Union Industry in Ghana
Journal of African Business5
201115 citationsWorld top 10%
Sports sponsorship, brand image, and purchase intentions toward sponsors’ products
Managing Sport and Leisure
20259 citationsWorld top 10%Open access · Hybrid
Venture Capital Financing: An Opportunity for Small and Medium Scale Enterprises in Ghana

Marketing performance of service firms: Recognizing market sensing capability and customer interaction orientation

2021HAL (Le Centre pour la Communication Scientifique Directe)JournalOpen access6 citations10.5281/zenodo.5548486

Venture Capital Financing: An Opportunity for Small and Medium Scale Enterprises in Ghana

2014Journal of Entrepreneurship and Business InnovationJournalOpen access9 citations10.5296/jebi.v1i1.5187

Determinants of Group Lending in the Credit Union Industry in Ghana

2011Journal of African BusinessJournalSenior author15 citations10.1080/15228916.2011.588914

Evidence on the Impact of the "Susu" Scheme in Ghana

2011RePEc: Research Papers in EconomicsJournalOpen accessSenior author3 citations

Managing Sport and Leisure

RePEc: Research Papers in Economics1

How it can be read

88% free to read

Diamond 2 · 25%Free to read and to publish
Hybrid 3 · 38%Open in a subscription journal
Green 2 · 25%A copy in a repository
Closed 1 · 13%Behind a paywall

Journal of Entrepreneurship and Business Innovation8

20149 citationsOpen access · Hybrid

Marketing performance of service firms: Recognizing market sensing capability and customer interaction orientation

HAL (Le Centre pour la Communication Scientifique Directe)

20216 citationsOpen access · Green

Evidence on the Impact of the "Susu" Scheme in Ghana

RePEc: Research Papers in Economics5

20113 citationsOpen access · Green