Victor Onyebuchi Okolo

University of Nigeria

Publishing since 2017, latest 2026

Marketing
Sociology and Political Science
Organizational Behavior and Human Resource Management
Artificial Intelligence
Economics and Econometrics
Strategy and Management

Publications: 192017–2026
Citations: 103to those papers
h-index: 7i10-index 4
Field-weighted impact: 1.041.00 is the world average
World top 10%: 11%2 of 19 scored papers
Open access: 95%18 papers free to read

1 other work — a preprint, a dataset or the like — is listed but not counted.

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

Career

On their papers

Every institution they have given on a paper.

Publications

19 in all

ELECTRONIC WORD OF MOUTH VIA SOCIAL MEDIA PLATFORMS AND EVENT MARKETING: PROMOTION OF RIVERS STATE CARNIVAL (CARNIRIV)
2026Zenodo (CERN European Organization for Nuclear Research)JournalOpen accessFirst author0 citations10.5281/zenodo.19448174
Credibility Of Electronic Word of Mouth And Event Marketing of Carniriv: Insights From The Media Richness Theory

Download CV:PDFWord

From the classification of each paper

Subfields

Marketing632%
Sociology and Political Science632%
Organizational Behavior and Human Resource Management421%
Artificial Intelligence316%
Economics and Econometrics316%
Strategy and Management316%
Management Information Systems211%
Accounting15%
Clinical Psychology15%
Cultural Studies15%

Physical Sciences
Social Sciences

Topics most written on

Consumer Retail Behavior Studies4
Consumer Behavior in Brand Consumption and Identification3
Digital Marketing and Social Media3
Energy, Environment, Economic Growth3
Organizational and Employee Performance3
Conferences and Exhibitions Management2
Customer Service Quality and Loyalty2
Quality and Supply Management2
Color perception and design1
Consumer Packaging Perceptions and Trends1
Corporate Identity and Reputation1
Corporate Social Responsibility Reporting1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

26% of their papers have a co-author abroad

papers co-written1122334Home

Most frequent partner countries

United Kingdom4
United States1

Papers with at least one author in that country.

Institutions written with most

Chukwuemeka Odumegwu Ojukwu UniversityNG5 papers
Chukwuemeka Odumegwu Ojukwu University, Igbariam CampusNG4 papers
Teesside UniversityGB3 papers
Nnamdi Azikiwe UniversityNG3 papers
Caritas UniversityNG2 papers
Enugu State University of Science and TechnologyNG2 papers
Evangel UniversityUS1 paper
University of LincolnGB1 paper
Michael Okpara University of AgricultureNG1 paper
Gregory University UturuNG1 paper

Where they publish

Innovative Marketing3
Problems and Perspectives in Management3
International Journal of Academic Research in Business and Social Sciences2
IOSR Journal of Business and Management2
Zenodo (CERN European Organization for Nuclear Research)2
Environment Development and Sustainability1
European Journal of Marketing and Economics1
Heliyon1

How it can be read

95% free to read

Diamond 3 · 16%Free to read and to publish
Gold 9 · 47%In an open-access journal
Hybrid 2 · 11%Open in a subscription journal
Bronze 2 · 11%Free to read, no open licence

Development goals addressed

From each paper’s title and abstract

9Industry, innovation and infrastructure3
3Good health and well-being1
5Gender equality1
7Affordable and clean energy1
8Decent work and economic growth1
15Life on land1
17Partnerships for the goals1

Most cited

RETRACTED: Does financing SMEs guarantee inclusive growth and environmental sustainability in the European union?
HeliyonRetracted
202329 citationsWorld top 10%Open access · Gold
Sensory Attributes of Malt Drinks and Consumer Purchase Decisions
Journal of Food Products Marketing
202013 citations
Effects of Media Advertising On Consumers’ Purchase Intent in Awka, Anambra State: A Study of Hero Beer.
IOSR Journal of Business and Management
201712 citationsOpen access · Bronze
Influence of public relations’ media public enlightenment campaign and community participation strategies on waste management
Problems and Perspectives in Management15
202010 citationsOpen access · Gold
Enhancing agricultural and industrial productivity through freshwater withdrawals and management: implications for the BRICS countries
Environment Development and Sustainability
20229 citationsOpen access · Hybrid

Would Sales Employees’ Customer-Oriented Selling Approaches Stimulate Customer Satisfaction in the Hospitality Industry?

2024European Journal of Marketing and EconomicsJournalOpen accessFirst authorCorresponding0 citations10.26417/2w7dam59

ENERGY PRICES AND THE NIGERIAN STOCK MARKET

2019International Journal of Energy Economics and PolicyJournalOpen access7 citations10.32479/ijeep.7803

Determinants of Shopping Mall Patronage among Consumers in Enugu Metropolis

2019International Journal of Academic Research in Business and Social SciencesJournalOpen accessCorresponding2 citations10.6007/ijarbss/v9-i11/6557

Assessing the Relevance of Trade Fair in the Marketing of Industrial products in Nigeria (The Enugu Experience)

2017International Journal of Academic Research in Business and Social SciencesJournalOpen accessFirst authorCorresponding2 citations10.6007/ijarbss/v7-i11/3456

Impacts of Integrated Marketing Communications on Campaign against Hiv/Aids Pandemic in Enugu State

2017Zenodo (CERN European Organization for Nuclear Research)JournalOpen access0 citations10.5281/zenodo.3472288

Green 2 · 11%A copy in a repository

Closed 1 · 5%Behind a paywall

Who funds it

1 of 19 papers name a funder

Cohesion Fund1
European Regional Development Fund1
European Social Fund1