Samuel Affran
University of Education, Winneba
Also at University of Educationfrom their recent papers
- Head, University of Education, Winneba, since 2025per ORCID
Publishing since 2019, latest 2026
Rev. Dr. Samuel Affran is a distinguished academic, researcher, and practitioner in the fields of marketing, entrepreneurship, and innovation, with extensive experience in higher education, research, and industry collaboration. He currently serves as a Senior Lecturer at the School of Business, University of Education, Winneba (UEW), Ghana, and holds adjunct teaching responsibilities at the GIMPA School of Public Service and Governance. He is also the Head of the Department… More on ORCID
- Organizational Behavior and Human Resource Management
- Marketing
- Sociology and Political Science
- Strategy and Management
- Business and International Management
- Education
In their own words
- Applied Marketing & Entrepreneurship
- Publications
- 242019–2026
- Citations
- 36to those papers
- h-index
- 3i10-index 1
- Field-weighted impact
- 1.101.00 is the world average
- World top 10%
- 18%3 of 17 scored papers
- Open access
- 71%12 of the 17 whose access is recorded
1 other work — a preprint, a dataset or the like — is listed but not counted.
Google Scholar shows 109 citations, h-index 4 and i10-index 2 (99 citations and h-index 4 since 2021), as of October 10, 2026. It also counts theses, books and web pages, so it runs higher.
By year
Papers, and the citations to them
Publications, left axisCitations to that year’s papers, right axis2026 still in progress
Citations received each year
PeerfordGoogle Scholar
To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.
What they work on
From the classification of each paper
Positions
- Head, Marketing and EntrepreneurshipUniversity of Education, Winnebasince 2025
On their papers
Every institution they have given on a paper.
Publications
24 in all
- From social entrepreneurial education: how self-efficacy and family support shape youth entrepreneurial intentions
2026Cogent EducationJournalOpen access1 citation10.1080/2331186x.2026.2657076
- Beyond the privacy paradox: reimagining data-driven marketing in Ghana’s digital frontier
2026Journal of Electronic Business & Digital Economics