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Nancy Spears · Peerford

University of Ghana / Scholars

NS

Nancy Spears

University of Ghana

Publishing since 2012

Management of Technology and Innovation
Marketing
Sociology and Political Science

ORCID 0000-0001-8371-4962
Their record on OpenAlex
Download CV:PDF Word
Who they write with Where their co-authors are Every publication
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Publications: 12012
Citations: 6to those papers
h-index: 1i10-index 0
Field-weighted impact: 0.581.00 is the world average
World top 10%: 0%0 of 1 scored papers
Open access: 0%0 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Publications

1 in all

West African Immigrants’ Perceptions of Advertising in General and Impact on Buying Decisions
2012Journal of International Consumer MarketingJournal6 citations10.1080/08961530.2012.682038

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Management of Technology and Innovation1100%
Marketing1100%
Sociology and Political Science1100%

Social Sciences

Topics most written on

Consumer Behavior in Brand Consumption and Identification1
Entrepreneurship Studies and Influences1
Migration, Ethnicity, and Economy1

Where their co-authors are

100% of their papers have a co-author abroad

papers co-written1111111Home

Most frequent partner countries

United States1

Papers with at least one author in that country.

Institutions written with most

University of North TexasUS1 paper

Where they publish

Journal of International Consumer Marketing1

How it can be read

0% free to read

Closed 1 · 100%Behind a paywall

Development goals addressed

From each paper’s title and abstract

10Reduced inequalities1

Most cited

West African Immigrants’ Perceptions of Advertising in General and Impact on Buying Decisions
Journal of International Consumer Marketing10
20126 citations