Article · Journal · 2012

West African Immigrants’ Perceptions of Advertising in General and Impact on Buying Decisions

Journal of International Consumer Marketing

Citations: 6from other works
Field-weighted impact: 0.581.00 is the world average for its field and year
Among its field: 79th percentileby citations, against works of its field and year
Authors: 3from 2 institutions

Authors

3 authors across 2 institutions in 2 countries