Mahama Braimah

University of Ghana

Publishing since 2012, latest 2019

Organizational Behavior and Human Resource Management
Marketing
Sociology and Political Science
Business and International Management
Cognitive Neuroscience
Computer Science Applications

Their record on OpenAlex

Publications: 102012–2019
Citations: 328to those papers
h-index: 8i10-index 7
Field-weighted impact: 3.051.00 is the world average
World top 10%: 40%4 of 10 scored papers
Open access: 10%1 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Publications

10 in all

Corporate reputation and retail bank selection: the moderating role of brand image
2019International Journal of Retail & Distribution ManagementJournalSenior author69 citations10.1108/ijrdm-08-2017-0164
Patient satisfaction with the quality of care in Ghana’s health-care institutions
2019International Journal of Pharmaceutical and Healthcare Marketing

Download CV:PDFWord

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Organizational Behavior and Human Resource Management550%
Marketing440%
Sociology and Political Science220%
Business and International Management110%
Cognitive Neuroscience110%
Computer Science Applications110%
Economics and Econometrics110%
General Health Professions110%
Management of Technology and Innovation110%
Physiology110%

Health Sciences
Life Sciences
Physical Sciences
Social Sciences

Topics most written on

Customer Service Quality and Loyalty5
Consumer Behavior in Brand Consumption and Identification3
Digital Marketing and Social Media2
Biomedical Ethics and Regulation1
Consumer Market Behavior and Pricing1
Consumer Retail Behavior Studies1
Corporate Identity and Reputation1
Entrepreneurship Studies and Influences1
Environmental Sustainability in Business1
Healthcare Policy and Management1
Innovation and Socioeconomic Development1
Mosquito-borne diseases and control1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

0% of their papers have a co-author abroad

Most frequent partner countries

Papers with at least one author in that country.

Institutions written with most

Central UniversityGH1 paper
University of Professional StudiesGH1 paper
Wisconsin International University CollegeGH1 paper

Where they publish

Developments in marketing science: proceedings of the Academy of Marketing Science1
DOAJ (DOAJ: Directory of Open Access Journals)1
Health Marketing Quarterly1
International Journal of Customer Relationship Marketing and Management1
International Journal of Innovation and Technology Management1
International Journal of Pharmaceutical and Healthcare Marketing

Development goals addressed

From each paper’s title and abstract

3Good health and well-being1
8Decent work and economic growth1
9Industry, innovation and infrastructure1
16Peace, justice and strong institutions1
17Partnerships for the goals1

Most cited

Relationship Marketing and Customer Loyalty: Evidence From the Ghanaian Luxury Hotel Industry
Journal of Hospitality Marketing & Management
2013138 citationsWorld top 10%
Corporate reputation and retail bank selection: the moderating role of brand image
International Journal of Retail & Distribution Management
201969 citationsWorld top 10%
Key drivers of automobile brand choice in sub‐Saharan Africa: the case of Ghana
Journal of Product & Brand Management17

Ethics, Neuromarketing and Marketing Research With Children

2018International Journal of Customer Relationship Marketing and ManagementJournal7 citations10.4018/ijcrmm.2018040105

Structured Abstract: Understanding Service Quality Dimensions in Small Hotels

2017Developments in marketing science: proceedings of the Academy of Marketing ScienceBook chapterFirst authorCorresponding0 citations10.1007/978-3-319-45596-9_24

Internal marketing and employee commitment in the hospitality industry.

2016DOAJ (DOAJ: Directory of Open Access Journals)JournalFirst authorCorresponding14 citations

Green brand awareness and customer purchase intention

2015Management Science LettersJournalOpen accessFirst authorCorresponding32 citations10.5267/j.msl.2015.8.007

Impact of Demographic Factors on Technological Orientations of BOP Entrepreneurs in Ghana

2014International Journal of Innovation and Technology ManagementJournal9 citations10.1142/s0219877014500370

Relationship Marketing and Customer Loyalty: Evidence From the Ghanaian Luxury Hotel Industry

2013Journal of Hospitality Marketing & ManagementJournalSenior author138 citations10.1080/19368623.2012.660564