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Martha Appiah · Peerford

Ghana Baptist University College / Scholars

MA

Martha Appiah

Ghana Baptist University College

Publishing since 2017

Marketing
Strategy and Management

Their record on OpenAlex
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Who they write with Where their co-authors are Every publication
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Publications: 12017
Citations: 0to those papers
h-index: 0i10-index 0
Field-weighted impact: 0.001.00 is the world average
World top 10%: 0%0 of 1 scored papers
Open access: 100%1 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

What they work on

From the classification of each paper

Subfields

Publications

1 in all

Customers and Employees Assessment of Corporate Branding Benefits
2017Asian Journal of Economics Business and AccountingJournalOpen accessFirst author0 citations10.9734/ajeba/2017/32648

Marketing1100%
Strategy and Management1100%

Social Sciences

Topics most written on

Consumer Behavior in Brand Consumption and Identification1
Corporate Identity and Reputation1
Marketing and Advertising Strategies1

Where they publish

Asian Journal of Economics Business and Accounting1

How it can be read

100% free to read

Diamond 1 · 100%Free to read and to publish

Most cited

Customers and Employees Assessment of Corporate Branding Benefits
Asian Journal of Economics Business and Accounting
20170 citationsOpen access · Diamond