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Customers and Employees Assessment of Corporate Branding Benefits · Peerford

Article · Journal · 2017

Customers and Employees Assessment of Corporate Branding Benefits

Martha Appiah, Ivy Asiedu, Prince Agbi, Stephen Acheampong

Asian Journal of Economics Business and Accounting

Open access · Diamond

Read it 10.9734/ajeba/2017/32648

Citations: 0from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 8th percentileby citations, against works of its field and year
Authors: 4from 1 institution

Authors

4 authors

Martha AppiahFirst author
- Ghana Baptist University College (GH)
Ivy Asiedu
- Ghana Baptist University College (GH)
Prince Agbi
- Ghana Baptist University College (GH)
Stephen AcheampongSenior author
- Ghana Baptist University College (GH)

Country

Ghana

Fields

A work can sit in several, each with a score

Consumer Behavior in Brand Consumption and Identification

Topic

Corporate Identity and ReputationTopic

Marketing and Advertising StrategiesTopic