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Mustapha Iddrisu · Peerford

University of Professional Studies / Scholars

MI

Mustapha Iddrisu

University of Professional Studies

Publishing since 2020, latest 2026

Marketing
Organizational Behavior and Human Resource Management
Sociology and Political Science
Artificial Intelligence
Building and Construction
Business and International Management

ORCID 0000-0002-2254-4442
Their record on OpenAlex

Publications: 52020–2026
Citations: 23to those papers
h-index: 2i10-index 1
Field-weighted impact: 1.271.00 is the world average
World top 10%: 0%0 of 5 scored papers
Open access: 80%4 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Career

On their papers

University of Professional Studies4 works
University of Ghana1 work

Every institution they have given on a paper.

Publications

5 in all

Newest Most cited Oldest Title

Search their publications by title

Community-Driven ESG Governance and Climate-Resilient Livelihoods in Ghana: Evidence from Participatory Action Research
2026SustainabilityJournalOpen accessSenior author1 citation10.3390/su18063139
Mediating role of trust in the relationship between sport sponsorship and customer loyalty
2026Cogent Business & Management

Download CV:PDF · Word

Who they write with Where their co-authors are Every publication

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Marketing

360%

Organizational Behavior and Human Resource Management240%

Sociology and Political Science240%

Artificial Intelligence120%

Building and Construction120%

Business and International Management120%

Global and Planetary Change120%

Information Systems and Management120%

Physical Sciences
Social Sciences

Topics most written on

Consumer Behavior in Brand Consumption and Identification3
Customer Service Quality and Loyalty2
Digital Marketing and Social Media2
Conservation, Biodiversity, and Resource Management1
Consumer Market Behavior and Pricing1
Environmental Sustainability in Business1
Innovation and Socioeconomic Development1
Mining and Resource Management1
Organizational and Employee Performance1
Sustainability and Climate Change Governance1
Technology Adoption and User Behaviour1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

0% of their papers have a co-author abroad

Most frequent partner countries

Papers with at least one author in that country.

Institutions written with most

Accra College of EducationGH1 paper
University of GhanaGH1 paper
Central UniversityGH1 paper

Where they publish

Cogent Business & Management1
International Journal of Emerging Markets1
International Journal of Marketing Studies1
Journal of contemporary business research.1
Sustainability1

How it can be read

80% free to read

Diamond 1 · 20%Free to read and to publish
Gold 2 · 40%In an open-access journal
Hybrid 1 · 20%Open in a subscription journal
Closed 1 · 20%Behind a paywall

Development goals addressed

From each paper’s title and abstract

13Climate action1
17Partnerships for the goals1

Most cited

Consumer xenocentrism and foreign goods purchase intention in an emerging economy
International Journal of Emerging Markets17
202117 citations
Receiving and Action Oriented Attitude of the Youth Towards Mobile Marketing: A Transitional Economy Perspective
International Journal of Marketing Studies
20205 citationsOpen access · Diamond
Community-Driven ESG Governance and Climate-Resilient Livelihoods in Ghana: Evidence from Participatory Action Research
Sustainability13
20261 citationOpen access · Gold
Mediating role of trust in the relationship between sport sponsorship and customer loyalty
Cogent Business & Management
20260 citationsOpen access · Gold
Love of Country, Love of Wheels: Patriotism’s Role in Consumer Decision Intentions on Locally Manufactured Automobiles
Journal of contemporary business research.
20250 citationsOpen access · Hybrid

Journal

Open access

First author

0 citations

10.1080/23311975.2026.2707802

Love of Country, Love of Wheels: Patriotism’s Role in Consumer Decision Intentions on Locally Manufactured Automobiles

2025Journal of contemporary business research.JournalOpen access0 citations10.1177/3049513x251355695

Consumer xenocentrism and foreign goods purchase intention in an emerging economy

2021International Journal of Emerging MarketsJournal17 citations10.1108/ijoem-08-2020-0911

Receiving and Action Oriented Attitude of the Youth Towards Mobile Marketing: A Transitional Economy Perspective

2020International Journal of Marketing StudiesJournalOpen accessFirst author5 citations10.5539/ijms.v12n4p14