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Festus A. Nmegbu · Peerford

University of Port Harcourt / Scholars

FN

Festus A. Nmegbu

University of Port Harcourt

Publishing since 2013, latest 2014

Marketing
Organizational Behavior and Human Resource Management
Information Systems and Management
Sociology and Political Science

Their record on OpenAlex
Download CV:PDF Word
Who they write with Where their co-authors are Every publication
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Publications: 22013–2014
Citations: 1to those papers
h-index: 1i10-index 0
Field-weighted impact: 0.001.00 is the world average
World top 10%: 0%0 of 2 scored papers
Open access: 100%2 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Publications

2 in all

Newest Most cited Oldest Title

Search their publications by title

The Imperative of Interactive Service Marketing Strategy on Customers’ Satisfaction in the Contemporary Nigerian Banking Industry
2014International Journal of Marketing StudiesJournalOpen accessFirst author0 citations10.5539/ijms.v6n2p72
Comparative Analysis of Internal Service Marketing Strategy and Customers’ Satisfaction in Nigerian Banking Industry between 2005–2009 and 2010–2013

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing2100%
Organizational Behavior and Human Resource Management2100%
Information Systems and Management150%
Sociology and Political Science150%

Social Sciences

Topics most written on

Consumer Retail Behavior Studies2
Customer Service Quality and Loyalty2
Digital Marketing and Social Media1
Technology Adoption and User Behaviour1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where they publish

International Journal of Marketing Studies2

How it can be read

100% free to read

Hybrid 2 · 100%Open in a subscription journal

Most cited

Comparative Analysis of Internal Service Marketing Strategy and Customers’ Satisfaction in Nigerian Banking Industry between 2005–2009 and 2010–2013
International Journal of Marketing Studies
20131 citationOpen access · Hybrid
The Imperative of Interactive Service Marketing Strategy on Customers’ Satisfaction in the Contemporary Nigerian Banking Industry
International Journal of Marketing Studies
20140 citationsOpen access · Hybrid

2013

International Journal of Marketing Studies

Journal

Open access

First author

1 citation

10.5539/ijms.v5n6p200