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Mukhtar El-Kasim · Peerford

Ahmadu Bello University / Scholars

ME

Mukhtar El-Kasim

Ahmadu Bello University

Publishing since 2017, latest 2026

Sociology and Political Science
Communication
Artificial Intelligence
Information Systems and Management

Their record on OpenAlex
Download CV:PDF Word
Who they write with Where their co-authors are Every publication
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Publications: 32017–2026
Citations: 13to those papers
h-index: 1i10-index 1
Field-weighted impact: 1.701.00 is the world average
World top 10%: 33%1 of 3 scored papers
Open access: 67%2 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

Career

On their papers

Ahmadu Bello University2 works
Hassan Usman Katsina Polytechnic1 work

Every institution they have given on a paper.

Publications

3 in all

Newest Most cited Oldest Title

Search their publications by title

The role of digital literacy in corporate digital communication and SMEs’ performance
2026DOAJ (DOAJ: Directory of Open Access Journals)JournalOpen accessSenior author0 citations10.30547/worldofmedia.1.2026.4
"Nigerian Public Relations Practitioners’ Use of Social Media: Validation of an Online Interactivity Model Applying Structural Equation Modeling"

What they work on

From the classification of each paper

Subfields

Sociology and Political Science3100%
Communication267%
Artificial Intelligence133%
Information Systems and Management133%

Physical Sciences
Social Sciences

Topics most written on

Digital Marketing and Social Media3
Impact of Technology on Adolescents2
Public Relations and Crisis Communication2
Organizational and Employee Performance1
Technology Adoption and User Behaviour1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

100% of their papers have a co-author abroad

papers co-written1122223Home

Most frequent partner countries

Malaysia3
Russia1

Papers with at least one author in that country.

Institutions written with most

International Islamic University MalaysiaMY2 papers
National University of Science and TechnologyRU1 paper
Peoples' Friendship University of RussiaRU1 paper
Sultan Zainal Abidin UniversityMY1 paper
National University of Science and TechnologyZW1 paper
Hassan Usman Katsina PolytechnicNG1 paper

Where they publish

DOAJ (DOAJ: Directory of Open Access Journals)1
Jurnal Komunikasi Malaysian Journal of Communication1
Media Watch1

How it can be read

67% free to read

Green 2 · 67%A copy in a repository
Closed 1 · 33%Behind a paywall

Development goals addressed

From each paper’s title and abstract

4Quality education1
10Reduced inequalities1
17Partnerships for the goals1

Most cited

PR Practitioners’ Use of Social Media: Validation of an Online Relationship Management Model Applying Structural Equation Modeling
Jurnal Komunikasi Malaysian Journal of Communication17
201712 citationsWorld top 10%
"Nigerian Public Relations Practitioners’ Use of Social Media: Validation of an Online Interactivity Model Applying Structural Equation Modeling"
Media Watch10
20201 citationOpen access · Green
The role of digital literacy in corporate digital communication and SMEs’ performance
DOAJ (DOAJ: Directory of Open Access Journals)4
20260 citationsOpen access · Green

2020

Media Watch

Journal

Open access

First author

Corresponding

1 citation

10.15655/mw/2020/v11i2/195653

PR Practitioners’ Use of Social Media: Validation of an Online Relationship Management Model Applying Structural Equation Modeling

2017Jurnal Komunikasi Malaysian Journal of CommunicationJournalFirst author12 citations10.17576/jkmjc-2017-3301-15