Rotimi Ayodele Gbadeyan

University of Ilorin

Publishing since 2010, latest 2026

Marketing
Education
Management Information Systems
Management, Monitoring, Policy and Law
Organizational Behavior and Human Resource Management
Sociology and Political Science

Publications: 112010–2026
Citations: 82to those papers
h-index: 5i10-index 5
Field-weighted impact: 1.311.00 is the world average
World top 10%: 18%2 of 11 scored papers
Open access: 91%10 papers free to read

1 other work — a preprint, a dataset or the like — is listed but not counted.

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Career

On their papers

Every institution they have given on a paper.

Publications

11 in all

Linking environmental consciousness to sustainable consumption through green purchase intention: Evidence from North-East Nigeria
2026Journal of Economics and ManagementJournalOpen accessSenior author0 citations10.22367/jem.2026.48.10
Green Marketing Strategies and Sustainable Purchasing Behaviour: Evidence from FMCG Consumers in North-East Nigeria

Download CV:PDFWord

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing436%
Education218%
Management Information Systems218%
Management, Monitoring, Policy and Law218%
Organizational Behavior and Human Resource Management218%
Sociology and Political Science218%
Strategy and Management218%
Economics and Econometrics19%
Finance19%
General Health Professions19%

Health Sciences
Physical Sciences
Social Sciences

Topics most written on

Customer Service Quality and Loyalty2
Environmental Education and Sustainability2
Environmental Sustainability in Business2
African Education and Politics1
Business Strategies and Innovation1
Consumer Retail Behavior Studies1
Customer churn and segmentation1
Digital Marketing and Social Media1
Educational, Social, and Political Issues1
Entrepreneurship Studies and Influences1
Gender, Education, and Development Issues1
Global Health Care Issues1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

36% of their papers have a co-author abroad

papers co-written1223344Home

Most frequent partner countries

Sierra Leone5
Ghana2
Italy1
Malaysia1

Papers with at least one author in that country.

Institutions written with most

University of Sierra LeoneSL5 papers
University of Cape CoastGH2 papers
University of MaiduguriNG2 papers
Università degli Studi Internazionali di RomaIT1 paper
Universiti Malaysia KelantanMY1 paper
Kwara State UniversityNG1 paper

Where they publish

African Research Review1
Business Ethics and Leadership1
Canadian social science1
Gusau International Journal of Management and Social Sciences1
International Journal of Business and Management1
International Journal of Marketing Studies1

Development goals addressed

From each paper’s title and abstract

1No poverty3
17Partnerships for the goals3
8Decent work and economic growth2
12Responsible consumption and production1

Most cited

Supplier relationship management and organizational performance of hospitals in an emerging economy context
Journal of Modelling in Management17
202021 citationsOpen access · Green
Nigerian Electorates’ Perception of Political Advertising and Election Campaign
Journal of Social Sciences
201118 citationsWorld top 10%
Customer Relationship Management and Hospital Service Quality in Nigeria

Gusau International Journal of Management and Social Sciences

Effects of Socio-Economic Factors on Entrepreneurship Activities in Cape Coast, Ghana

2021Journal of Entrepreneurship and BusinessJournalOpen accessFirst author0 citations10.17687/jeb.v5i1.72

Entrepreneurship Practice: As a Means of Poverty Reduction in Southwestern Nigeria

2018Business Ethics and LeadershipJournalOpen accessSenior author1 citation10.21272/bel.2(4).83-88.2018

A Study on Sources of Health Financing in Nigeria: Implications for Health care Marketers and Planners

2016Journal of Economic and Business ResearchJournalOpen accessFirst author1 citation

Health Care Marketing and Public Relations in Not for Profit Hospitals in Nigeria

2010International Journal of Business and ManagementJournalOpen accessFirst authorCorresponding12 citations10.5539/ijbm.v5n7p117

Direct Marketing to Online Social Network (OSN) Users in Nigeria

2010International Journal of Marketing StudiesJournalOpen accessFirst authorCorresponding11 citations10.5539/ijms.v2n2p275

Customer Relationship Management and Hospital Service Quality in Nigeria

2010African Research ReviewJournalOpen accessFirst authorCorresponding13 citations10.4314/afrrev.v4i2.58300

Journal of Economic and Business Research

Journal of Economics and Management1

How it can be read

91% free to read

Diamond 5 · 45%Free to read and to publish
Hybrid 2 · 18%Open in a subscription journal
Green 3 · 27%A copy in a repository
Closed 1 · 9%Behind a paywall

African Research Review

201013 citationsOpen access · Diamond

Health Care Marketing and Public Relations in Not for Profit Hospitals in Nigeria

International Journal of Business and Management1

201012 citationsOpen access · Hybrid

Direct Marketing to Online Social Network (OSN) Users in Nigeria

International Journal of Marketing Studies

201011 citationsWorld top 10%Open access · Hybrid