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Olowo Ahmed Abdulganiyu · Peerford

University of Ilorin / Scholars

OA

Olowo Ahmed Abdulganiyu

University of Ilorin

Publishing since 2022

Marketing
Sociology and Political Science

ORCID 0000-0003-2797-7340
Their record on OpenAlex
Download CV:PDF Word
Who they write with Where their co-authors are Every publication
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Publications: 12022
Citations: 1to those papers
h-index: 1i10-index 0
Field-weighted impact: 0.381.00 is the world average
World top 10%: 0%0 of 1 scored papers
Open access: 100%1 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing1100%

Publications

1 in all

Influence of celebrity endorsement and digital marketing on youth purchasing decisions: a comparative study of Ikorodu area
2022Economía & NegociosJournalOpen access1 citation10.33326/27086062.2022.1.1346

Sociology and Political Science

1100%

Social Sciences

Topics most written on

Consumer Behavior in Brand Consumption and Identification1
Digital Marketing and Social Media1
Marketing and Advertising Strategies1

Where they publish

Economía & Negocios1

How it can be read

100% free to read

Diamond 1 · 100%Free to read and to publish

Most cited

Influence of celebrity endorsement and digital marketing on youth purchasing decisions: a comparative study of Ikorodu area
Economía & Negocios
20221 citationOpen access · Diamond