Article · Journal · 2022

Influence of celebrity endorsement and digital marketing on youth purchasing decisions: a comparative study of Ikorodu area

Economía & Negocios

Citations: 1from other works
Field-weighted impact: 0.381.00 is the world average for its field and year
Among its field: 67th percentileby citations, against works of its field and year
Authors: 4from 1 institution

Authors

4 authors

Ismaila Yusuf MustaphaFirst author
- University of Ilorin (NG)
as printed: Mustapha Yusuf Ismaila
Olowo Ahmed Abdulganiyu
- University of Ilorin (NG)
Abdulazeez Olamide Abdulquadri
- University of Ilorin (NG)
as printed: Abdulquadri Abdulazeez Olamide
Janet Oluwaseyi BankoleSenior author
as printed: Bankole Janet Oluwasey