Samuel Owusu
University of Education, Winneba
Also at Manipal Academy of Higher Education and University of Educationfrom their recent papers
- Research Scholar, Manipal Academy of Higher Education, since 2026per ORCID
Publishing since 1972, latest 2026
Samuel Oduro Owusu is a Research Scholar at the Manipal School of Commerce and Economics, Manipal Academy of Higher Education, Manipal. He holds an MPhil in Entrepreneurship and Innovation and a Bachelor’s degree in Marketing from the University of Education, Winneba, Ghana. His research interests span social entrepreneurship, entrepreneurial mental health, sustainability, refugee entrepreneurship, digital marketing, and innovative business models, reflecting his strong… More on ORCID
- Endocrinology, Diabetes and Metabolism
- Genetics
- Management of Technology and Innovation
- Epidemiology
- Business and International Management
- Surgery
In their own words
- Entrepreneurship
- Social Entrepreneurship
- Marketing
- Sustainability
- Business Model Inno
- customer loyalty
- retention
- social media marketing
- Publications
- 421972–2026
- Citations
- 1,187to those papers
- h-index
- 17i10-index 20
- Field-weighted impact
- 6.111.00 is the world average
- World top 10%
- 41%15 of 37 scored papers
- Open access
- 41%15 of the 37 whose access is recorded
4 other works — preprints, datasets and the like — are listed but not counted.
Google Scholar shows 76 citations, h-index 5 and i10-index 2 (76 citations and h-index 5 since 2021), as of October 10, 2026. It also counts theses, books and web pages, so it runs higher.
By year
Papers, and the citations to them
Publications, left axisCitations to that year’s papers, right axis2026 still in progress
Positions
- Research Scholar, Manipal School of Commerce and EconomicsManipal Academy of Higher Educationsince 2026
- Research Assistant, Entrepreneurship and MarketingUniversity of Education, Winneba2022–2025
Education
- PhD Commerce and Economics, Manipal School of Commerce and EconomicsManipal Academy of Higher Education2026–2029
- Master of Philosophy in Entrepreneurship and Marketing, Entrepreneur innovation and MarketingUniversity of Education, Winneba2022–2024
- BBA Marketing
Publications
42 in all
- AI-driven decision making on entrepreneurial scaling: Does digital literacy of the founder and entrepreneurial agility matter?
2026Journal of the International Council for Small BusinessJournalFirst authorCorresponding4 citations10.1080/26437015.2026.2643925
- The role of absorptive capacity in strengthening entrepreneurial innovation and agribusiness competitiveness among food processing SMEs in Ghana