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Madu, Maureen Anayo · Peerford

University of Nigeria / Scholars

MA

Madu, Maureen Anayo

University of Nigeria

Publishing since 2018, latest 2026

Education
Marketing
Social Psychology
Clinical Psychology
Cultural Studies
Gender Studies

Their record on OpenAlex

Publications: 92018–2026
Citations: 11to those papers
h-index: 2i10-index 0
Field-weighted impact: 0.321.00 is the world average
World top 10%: 0%0 of 9 scored papers
Open access: 44%4 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

Publications

9 in all

Newest Most cited Oldest Title

Search their publications by title

Rethinking authentic vocational and technical lecturers’ competence in the age of artificial intelligence in Southeastern Nigeria
2026Discover SustainabilityJournalOpen access0 citations10.1007/s43621-026-04609-4
Impact of Branding on Undergraduate Students' Purchasing Behaviour in Enugu State, Nigeria
2024

Download CV:PDF · Word

Who they write with Where their co-authors are Every publication

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From the classification of each paper

Subfields

Education444%
Marketing222%
Social Psychology222%
Clinical Psychology111%
Cultural Studies111%
Gender Studies111%
Information Systems111%
Information Systems and Management111%
Media Technology111%
Sociology and Political Science111%

Physical Sciences
Social Sciences

Topics most written on

Consumer Behavior in Brand Consumption and Identification2
Online and Blended Learning2
African Education and Politics1
Cognitive and psychological constructs research1
Consumer Packaging Perceptions and Trends1
Diverse Education and Engineering Focus1
Education and Islamic Studies1
Education and Technology Integration1
Education, Sociology, Communication Studies1
Educational Leadership and Innovation1
Educational Theory and Curriculum Studies1
Emotional Intelligence and Performance1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

11% of their papers have a co-author abroad

papers co-written1111111Home

Most frequent partner countries

Niger1
Eswatini1

Papers with at least one author in that country.

Institutions written with most

Ambrose Alli UniversityNG2 papers
University of IlorinNG1 paper
Michael Okpara University of AgricultureNG1 paper
FCT College of EducationNG1 paper
Federal College of Education, KontagoraNG1 paper
Nnamdi Azikiwe UniversityNG1 paper
University of EswatiniSZ1 paper

Where they publish

Nigerian Journal of Business Education (NIGJBED)3
Asian Journal of Education and Social Studies1
Discover Sustainability1
Journal of Technical Education and Training1
Lecture notes in networks and systems1
Medicine1

How it can be read

44% free to read

Diamond 2 · 22%Free to read and to publish
Gold 2 · 22%In an open-access journal
Closed 5 · 56%Behind a paywall

Development goals addressed

From each paper’s title and abstract

4Quality education2
8Decent work and economic growth1
13Climate action1

Most cited

Effects of rational emotive psychotherapy consort on business education students’ perception about image of technical vocational education and training in South-East Nigeria
Medicine13
20214 citationsOpen access · Gold
Fault Detection Model for Software Correctness and Reliability
Lecture notes in networks and systems
20212 citations
Extending the Technology Acceptance Model in the Impact of Vocational Educators’ Gender, Experience and Perception
Journal of Technical Education and Training4
20212 citationsOpen access · Diamond
Influence of Job Opportunities on Students’ Choice of Business Education in Federal Capital Territory (FCT)-College of Education Zuba, Abuja
Asian Journal of Education and Social Studies8
20231 citationOpen access · Diamond
POSITION OF ADVERTISING IN STRENGTHENING THE PURCHASE DECISION OF 21st CENTURY BUSINESS EDUCATION STUDENTS ON COSMETIC PRODUCTS
Nigerian Journal of Business Education (NIGJBED)4
20201 citation

Journal

Senior author

0 citations

10.9734/ajl2c/2024/v7i3200

Influence of Job Opportunities on Students’ Choice of Business Education in Federal Capital Territory (FCT)-College of Education Zuba, Abuja

2023Asian Journal of Education and Social StudiesJournalOpen access1 citation10.9734/ajess/2023/v45i4987

Effects of rational emotive psychotherapy consort on business education students’ perception about image of technical vocational education and training in South-East Nigeria

2021MedicineJournalOpen access4 citations10.1097/md.0000000000026758

Fault Detection Model for Software Correctness and Reliability

2021Lecture notes in networks and systemsPublicationSenior author2 citations10.1007/978-3-030-90318-3_79

Extending the Technology Acceptance Model in the Impact of Vocational Educators’ Gender, Experience and Perception

2021Journal of Technical Education and TrainingJournalOpen access2 citations10.30880/jtet.2021.13.03.009

POSITION OF ADVERTISING IN STRENGTHENING THE PURCHASE DECISION OF 21st CENTURY BUSINESS EDUCATION STUDENTS ON COSMETIC PRODUCTS

2020Nigerian Journal of Business Education (NIGJBED)JournalSenior author1 citation

SCHOOL-INDUSTRY COLLABORATION: SUSTAINABILITY TOOL FOR PREPARING BUSINESS EDUCATION GRADUATES FOR E-WORLD CHALLENGES

2019Nigerian Journal of Business Education (NIGJBED)JournalFirst author1 citation

VIRTUAL CLASSROOM DELIVERY: AN INNOVATION FOR BUSINESS EDUCATION GROWTH AND SUSTAINABLE DEVELOPMENT INHIGHER INSTITUTIONS

2018Nigerian Journal of Business Education (NIGJBED)JournalSenior author0 citations