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Margaret N. Ezeaku · Peerford

University of Nigeria / Scholars

ME

Margaret N. Ezeaku

University of Nigeria

Publishing since 2020, latest 2023

Marketing
Organizational Behavior and Human Resource Management
Business and International Management
General Health Professions
Sociology and Political Science
Strategy and Management

ORCID 0000-0003-4136-994X
Their record on OpenAlex

Publications: 42020–2023
Citations: 1to those papers
h-index: 1i10-index 0
Field-weighted impact: 0.051.00 is the world average
World top 10%: 0%0 of 4 scored papers
Open access: 75%3 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing

Publications

4 in all

Newest Most cited Oldest Title

Search their publications by title

SERVICE QUALITY AND BRAND LOYALTY: EVIDENCE FROM CHAIN FAST FOOD COMPANIES IN SOUTHS EAST NIGERIA
2023Nigeria Journal of Home Economics (ISSN 2782-8131)JournalOpen access0 citations10.61868/njhe.v11i8.209
Relationship Marketing and Customer Loyalty in Chain Fast Food Establishments in Umuahia, Abia State, Nigeria
2022

Download CV:PDF · Word

Who they write with Where their co-authors are Every publication

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250%

Organizational Behavior and Human Resource Management250%

Business and International Management125%

General Health Professions125%

Sociology and Political Science125%

Strategy and Management125%

Health Sciences
Social Sciences

Topics most written on

Customer Service Quality and Loyalty2
Business Strategies and Innovation1
Consumer Behavior in Brand Consumption and Identification1
Consumer Retail Behavior Studies1
Digital Marketing and Social Media1
Diverse Scientific Research Studies1
Innovation and Socioeconomic Development1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

0% of their papers have a co-author abroad

Most frequent partner countries

Papers with at least one author in that country.

Institutions written with most

Michael Okpara University of AgricultureNG3 papers
Akanu Ibiam, Federal Polytechnic UnwanaNG1 paper
The Federal Polytechnic, Ado-EkitiNG1 paper

Where they publish

Digital Library Of The Commons Repository (Indiana University)1
International journal of advance research and innovative ideas in education1
International Journal of Home Economics Hospitality and Allied Research1
Nigeria Journal of Home Economics (ISSN 2782-8131)1

How it can be read

75% free to read

Diamond 2 · 50%Free to read and to publish
Green 1 · 25%A copy in a repository
Closed 1 · 25%Behind a paywall

Development goals addressed

From each paper’s title and abstract

2Zero hunger1

Most cited

Relationship Marketing and Customer Loyalty in Chain Fast Food Establishments in Umuahia, Abia State, Nigeria
International Journal of Home Economics Hospitality and Allied Research
20221 citationOpen access · Diamond
SERVICE QUALITY AND BRAND LOYALTY: EVIDENCE FROM CHAIN FAST FOOD COMPANIES IN SOUTHS EAST NIGERIA
Nigeria Journal of Home Economics (ISSN 2782-8131)
20230 citationsOpen access · Diamond
Assessment of Food Quality, Perceived Value, and Brand Image as Determinants of Brand Switching among Dinners in Food Service Establishments in Umuahia Metropolis, Abia State, Nigeria
Digital Library Of The Commons Repository (Indiana University)2
20220 citationsOpen access · Green
STRATEGIES TO CURB IMPULSE BUYING PRACTICES AMONG FEMALE UNDERGRADUATES OF THE UNIVERSITY OF NIGERIA NSUKKA
International journal of advance research and innovative ideas in education
20200 citations

International Journal of Home Economics Hospitality and Allied Research

Journal

Open access

1 citation

10.57012/ijhhr.v1n2.002

Assessment of Food Quality, Perceived Value, and Brand Image as Determinants of Brand Switching among Dinners in Food Service Establishments in Umuahia Metropolis, Abia State, Nigeria

2022Digital Library Of The Commons Repository (Indiana University)JournalOpen accessSenior author0 citations10.5281/zenodo.6921156

STRATEGIES TO CURB IMPULSE BUYING PRACTICES AMONG FEMALE UNDERGRADUATES OF THE UNIVERSITY OF NIGERIA NSUKKA

2020International journal of advance research and innovative ideas in educationJournal0 citations