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R. D. Bakare · Peerford

University of Lagos / Scholars

RB

R. D. Bakare

University of Lagos

Publishing since 2012, latest 2023

Marketing
Organizational Behavior and Human Resource Management
Management Science and Operations Research

Their record on OpenAlex
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Who they write with Where their co-authors are Every publication
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Publications: 32012–2023
Citations: 3to those papers
h-index: 1i10-index 0
Field-weighted impact: 0.121.00 is the world average
World top 10%: 0%0 of 3 scored papers
Open access: 33%1 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Publications

3 in all

Newest Most cited Oldest Title

Search their publications by title

Niche marketing and operational performance in the Nigerian manufacturing industry: a study of Nestle Nigeria Plc. Lagos
2023Unilag Journal of BusinessJournalOpen accessFirst author2 citations10.52968/11209006
THE RELATIONSHIP BETWEEN SOCIO-ECONOMIC VARIABLES AND CUSTOMER LOYALTY IN THE GLOBAL SYSTEM OF MOBILE TELECOMMUNICATION IN LAGOS STATE NIGERIA

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing3100%
Organizational Behavior and Human Resource Management267%
Management Science and Operations Research133%

Social Sciences

Topics most written on

Customer Service Quality and Loyalty2
Marketing and Advertising Strategies2
Business Strategies and Management Research1
Consumer Behavior in Brand Consumption and Identification1
Consumer Packaging Perceptions and Trends1
Consumer Retail Behavior Studies1
Securities Regulation and Market Practices1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where they publish

American Journal of Business and Management1
Unilag Journal of Business1

How it can be read

33% free to read

Bronze 1 · 33%Free to read, no open licence
Closed 2 · 67%Behind a paywall

Development goals addressed

From each paper’s title and abstract

2Zero hunger1
9Industry, innovation and infrastructure1

Most cited

Niche marketing and operational performance in the Nigerian manufacturing industry: a study of Nestle Nigeria Plc. Lagos
Unilag Journal of Business9
20232 citationsOpen access · Bronze
Learning Construct: Its Implication for Marketing and Buyer’s Perception of Product Stimulus
American Journal of Business and Management2
20121 citation
THE RELATIONSHIP BETWEEN SOCIO-ECONOMIC VARIABLES AND CUSTOMER LOYALTY IN THE GLOBAL SYSTEM OF MOBILE TELECOMMUNICATION IN LAGOS STATE NIGERIA

2020

Journal

Senior author

0 citations

Learning Construct: Its Implication for Marketing and Buyer’s Perception of Product Stimulus

2012American Journal of Business and ManagementJournalSenior author1 citation10.11634/216796061706151

20200 citations