Babatunde Musiliu Abina

University of Ibadan

Publishing since 2015, latest 2024

Management of Technology and Innovation
Marketing
Accounting
Business and International Management
Demography
Economics and Econometrics

Publications: 52015–2024
Citations: 27to those papers
h-index: 2i10-index 1
Field-weighted impact: 0.451.00 is the world average
World top 10%: 0%0 of 5 scored papers
Open access: 80%4 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Career

On their papers

Every institution they have given on a paper.

Publications

5 in all

Emotional Advertising and Consumer Brand Love: The Indomie Noodles Experience
2024Wayamba Journal of ManagementJournalOpen accessSenior author0 citations10.4038/wjm.v15i1.7619
Searching for a New Pathway Affecting New Venture Digitalization in SMEs
2023Vision The Journal of Business Perspective

Download CV:PDFWord

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Management of Technology and Innovation360%
Marketing240%
Accounting120%
Business and International Management120%
Demography120%
Economics and Econometrics120%
Gender Studies120%
Management Information Systems120%
Sociology and Political Science120%

Social Sciences

Topics most written on

Entrepreneurship Studies and Influences3
Consumer Behavior in Brand Consumption and Identification2
Marketing and Advertising Strategies2
Digital Marketing and Social Media1
FinTech, Crowdfunding, Digital Finance1
Firm Innovation and Growth1
Innovation and Socioeconomic Development1
Media, Gender, and Advertising1
Private Equity and Venture Capital1
SMEs Development and Digital Marketing1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

60% of their papers have a co-author abroad

papers co-written1111222Home

Most frequent partner countries

Malaysia2
United Kingdom1

Papers with at least one author in that country.

Institutions written with most

Tunku Abdul Rahman University of Management and TechnologyMY2 papers
Nottingham Trent UniversityGB1 paper
Al-Hikmah UniversityNG1 paper

Where they publish

Ethiopian Journal of Environmental Studies and Management1
International Journal of Application on Economics and Business1
Iranian journal of management studies1
Vision The Journal of Business Perspective1
Wayamba Journal of Management1

How it can be read

80% free to read

Development goals addressed

From each paper’s title and abstract

4Quality education1

Most cited

Determinants of eco entrepreneurial intention among students: A case study of University students in Ilorin and Malete
Ethiopian Journal of Environmental Studies and Management
201521 citationsOpen access · Diamond
Searching for a New Pathway Affecting New Venture Digitalization in SMEs
Vision The Journal of Business Perspective4
20233 citations
Effect of Consumer Perception of Brand Equity Fit on Purchase Intention for Brands in Symbolic Alliances
Iranian journal of management studies

DRIVERS OF NEW VENTURE DIGITALIZATION AMONG MALAYSIAN SMES: A CONCEPTUAL MODEL

2023International Journal of Application on Economics and BusinessJournalOpen accessSenior author1 citation10.24912/ijaeb.v1i3.1425-1440

Determinants of eco entrepreneurial intention among students: A case study of University students in Ilorin and Malete

2015Ethiopian Journal of Environmental Studies and ManagementJournalOpen accessFirst author21 citations10.4314/ejesm.v8i1.10

Diamond 3 · 60%Free to read and to publish
Green 1 · 20%A copy in a repository
Closed 1 · 20%Behind a paywall

Who funds it

1 of 5 papers name a funder

Universiti Tunku Abdul Rahman1

Open access · Green

DRIVERS OF NEW VENTURE DIGITALIZATION AMONG MALAYSIAN SMES: A CONCEPTUAL MODEL

International Journal of Application on Economics and Business

20231 citationOpen access · Diamond

Emotional Advertising and Consumer Brand Love: The Indomie Noodles Experience

Wayamba Journal of Management

20240 citationsOpen access · Diamond