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BABANGIDA SALAU ZAILANI · Peerford

Ahmadu Bello University / Scholars

BZ

BABANGIDA SALAU ZAILANI

Ahmadu Bello University

Publishing since 2024

Marketing
Strategy and Management

Their record on OpenAlex
Download CV:PDF Word
Who they write with Where their co-authors are Every publication
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Publications: 12024
Citations: 1to those papers
h-index: 1i10-index 0
Field-weighted impact: 0.391.00 is the world average
World top 10%: 0%0 of 1 scored papers
Open access: 100%1 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing1100%
Strategy and Management1100%

Publications

1 in all

Digital CRM Tools and Consumer Retention in Nigeria’s FMCG Sector: A Quantitative Analysis
2024The journal of academic science.JournalOpen accessSenior author1 citation10.59613/ssb5n088

Social Sciences

Topics most written on

Digital Platforms and Economics1
Marketing and Advertising Strategies1
Securities Regulation and Market Practices1

Where they publish

The journal of academic science.1

How it can be read

100% free to read

Hybrid 1 · 100%Open in a subscription journal

Most cited

Digital CRM Tools and Consumer Retention in Nigeria’s FMCG Sector: A Quantitative Analysis
The journal of academic science.
20241 citationOpen access · Hybrid