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Matilda Addae · Peerford

Cape Coast Technical University / Scholars

MA

Matilda Addae

Cape Coast Technical University

Publishing since 2021, latest 2022

Marketing
Organizational Behavior and Human Resource Management
Strategy and Management

Their record on OpenAlex
Download CV:PDF Word
Who they write with Where their co-authors are Every publication
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Publications: 22021–2022
Citations: 20to those papers
h-index: 1i10-index 1
Field-weighted impact: 1.221.00 is the world average
World top 10%: 0%0 of 2 scored papers
Open access: 100%2 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing2100%

Career

On their papers

Cape Coast Technical University2 works
University of Cape Coast1 work

Every institution they have given on a paper.

Publications

2 in all

Newest Most cited Oldest Title

Search their publications by title

Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
2022Open Journal of Business and ManagementJournalOpen accessSenior author20 citations10.4236/ojbm.2022.101018
The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa

Organizational Behavior and Human Resource Management150%

Strategy and Management150%

Social Sciences

Topics most written on

Consumer Behavior in Brand Consumption and Identification2
Consumer Packaging Perceptions and Trends1
Consumer Retail Behavior Studies1
Customer Service Quality and Loyalty1
Organizational Leadership and Management Strategies1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

0% of their papers have a co-author abroad

Most frequent partner countries

Papers with at least one author in that country.

Institutions written with most

University of Energy and Natural ResourcesGH2 papers
University of Cape CoastGH1 paper

Where they publish

Open Journal of Business and Management2

How it can be read

100% free to read

Diamond 2 · 100%Free to read and to publish

Development goals addressed

From each paper’s title and abstract

9Industry, innovation and infrastructure1

Most cited

Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
Open Journal of Business and Management9
202220 citationsOpen access · Diamond
The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa
Open Journal of Business and Management
20210 citationsOpen access · Diamond

2021

Open Journal of Business and Management

Journal

Open access

Senior author

0 citations

10.4236/ojbm.2021.94110