Louis Numelio Tettey

University of Ghana

University of Ghanaper ORCID

Publishing since 2021, latest 2022

Business and International Management
Economics and Econometrics
Marketing
Organizational Behavior and Human Resource Management
Sociology and Political Science
Accounting

In their own words

Marketing strategy
Entrepreneurial marketing

Publications: 52021–2022
Citations: 39to those papers
h-index: 4i10-index 2
Field-weighted impact: 1.481.00 is the world average
World top 10%: 20%1 of 5 scored papers
Open access: 20%1 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Business and International Management240%

Career

As their ORCID record read on October 4, 2026

Positions

University of Ghana

Publications

5 in all

Understanding relationship marketing strategy in Ghana’s informal economy: a case of micro, small and medium enterprises
2022Journal of Research in Marketing and EntrepreneurshipJournal11 citations10.1108/jrme-03-2022-0033
Relationship Marketing and Customer Loyalty in Ghana’s Informal Economy: Does Customer Perceived Value Matter?
2022Journal of African Business

Download CV:PDFWord

Economics and Econometrics240%

Organizational Behavior and Human Resource Management240%

Sociology and Political Science240%

Media Technology120%

Modeling and Simulation120%

Physical Sciences
Social Sciences

Topics most written on

Consumer Retail Behavior Studies2
Customer Service Quality and Loyalty2
Digital Marketing and Social Media2
Innovation and Socioeconomic Development2
Corporate Finance and Governance1
COVID-19 epidemiological studies1
COVID-19 Pandemic Impacts1
ICT Impact and Policies1
Islamic Finance and Banking Studies1
Microfinance and Financial Inclusion1
Working Capital and Financial Performance1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

40% of their papers have a co-author abroad

papers co-written1111111Home

Most frequent partner countries

Canada1
Germany1
South Africa1

Papers with at least one author in that country.

Institutions written with most

Bernhard Nocht Institute for Tropical MedicineDE1 paper
Burman UniversityCA1 paper
German Center for Infection ResearchDE1 paper
German Institute for Global and Area StudiesDE1 paper
Universität HamburgDE1 paper
North-West UniversityZA1 paper

Where they publish

Journal of African Business1
Journal of Enterprising Communities People and Places in the Global Economy1
Journal of Public Affairs1
Journal of Research in Marketing and Entrepreneurship1
Palgrave studies of marketing in emerging economies1

How it can be read

20% free to read

Bronze 1 · 20%Free to read, no open licence
Closed 4 · 80%Behind a paywall

Development goals addressed

From each paper’s title and abstract

8Decent work and economic growth1
17Partnerships for the goals1

Most cited

Critical prerequisites for Covid‐19 vaccine acceleration: A developing economy perspective
Journal of Public Affairs17
202112 citationsWorld top 10%Open access · Bronze
Understanding relationship marketing strategy in Ghana’s informal economy: a case of micro, small and medium enterprises
Journal of Research in Marketing and Entrepreneurship8
202211 citations
“Dodging the bullet”: are effectual managers better off in a crisis? A case of Ghanaian agricultural SMEs
Journal of Enterprising Communities People and Places in the Global Economy
20219 citations
Relationship Marketing and Customer Loyalty in Ghana’s Informal Economy: Does Customer Perceived Value Matter?
Journal of African Business
20227 citations
Banking the Cocoa Farmer in Ghana: The Role of Mobile Technology
Palgrave studies of marketing in emerging economies
20220 citations

Banking the Cocoa Farmer in Ghana: The Role of Mobile Technology

2022Palgrave studies of marketing in emerging economiesBook chapterSenior authorCorresponding0 citations10.1007/978-3-030-83909-3_8

“Dodging the bullet”: are effectual managers better off in a crisis? A case of Ghanaian agricultural SMEs

2021Journal of Enterprising Communities People and Places in the Global EconomyJournalSenior author9 citations10.1108/jec-02-2021-0021