Bukari Zakari

University of Professional Studies

Publishing since 2024, latest 2026

Information Systems and Management
Strategy and Management
Artificial Intelligence
Communication
Economics and Econometrics
Gender Studies

Publications: 42024–2026
Citations: 3to those papers
h-index: 1i10-index 0
Field-weighted impact: 0.581.00 is the world average
World top 10%: 25%1 of 4 scored papers
Open access: 100%4 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Information Systems and Management375%
Strategy and Management250%

Publications

4 in all

Medindo a eficiência das ferramentas de automação de marketing digital na melhoria do desempenho de marketing: o papel mediador da influência social
2026ReMark - Revista Brasileira de MarketingJournalOpen access0 citations10.5585/2026.31690
Measuring the efficiency of digital marketing automation tools in enhancing marketing performance: the mediating role of social influence

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Artificial Intelligence125%

Economics and Econometrics125%

Information Systems125%

Literature and Literary Theory125%

Sociology and Political Science125%

Physical Sciences
Social Sciences

Topics most written on

Technology Adoption and User Behaviour3
Organizational Leadership and Management Strategies2
Digital Marketing and Social Media1
Healthcare during COVID-19 Pandemic1
Knowledge Management and Sharing1
Media Influence and Health1
Organizational and Employee Performance1
Sports Analytics and Performance1
Sports, Gender, and Society1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

50% of their papers have a co-author abroad

papers co-written2222222Home

Most frequent partner countries

Bangladesh2
Malaysia2

Papers with at least one author in that country.

Institutions written with most

American International University-BangladeshBD2 papers
Bangladesh University of ProfessionalsBD2 papers
Daffodil International UniversityBD2 papers
International University of Business Agriculture and TechnologyBD2 papers
Putra Business SchoolMY2 papers
Uttara UniversityBD2 papers
Accra Technical UniversityGH1 paper
University of GhanaGH1 paper

Where they publish

ReMark - Revista Brasileira de Marketing2
Cogent Business & Management1
The Qualitative Report1

How it can be read

100% free to read

Diamond 2 · 50%Free to read and to publish
Gold 2 · 50%In an open-access journal

Development goals addressed

From each paper’s title and abstract

8Decent work and economic growth2
3Good health and well-being1

ReMark - Revista Brasileira de Marketing