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Yusuf Ismaila Mustapha · Peerford

University of Ilorin / Scholars

YM

Yusuf Ismaila Mustapha

University of Ilorin

Publishing since 2017, latest 2025

Management, Monitoring, Policy and Law
Marketing
Education
Applied Mathematics
Building and Construction
Demography

Their record on OpenAlex

Publications: 82017–2025
Citations: 6to those papers
h-index: 2i10-index 0
Field-weighted impact: 0.391.00 is the world average
World top 10%: 13%1 of 8 scored papers
Open access: 75%6 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

Publications

8 in all

Newest Most cited Oldest Title

Search their publications by title

ASSESSING THE GEOMETRY PROFICIENCY OF UPPER BASIC EDUCATION STUDENTS FOR SUSTAINABLE NATIONAL DEVELOPMENT IN PLATEAU STATE, NIGERIA
2025Greener Journal of Educational ResearchJournalOpen access0 citations10.15580/gjer.2025.1.030625034
An Analysis of Gender Differential Item Functioning of Basic Science and Technology Basic Education Certificate Examination in Borno State, Nigeria

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Who they write with Where their co-authors are Every publication

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What they work on

From the classification of each paper

Subfields

Management, Monitoring, Policy and Law338%
Marketing338%
Education225%
Applied Mathematics113%
Building and Construction113%
Demography113%
Industrial and Manufacturing Engineering113%
Information Systems113%
Management Information Systems113%
Organizational Behavior and Human Resource Management113%

Physical Sciences
Social Sciences

Topics most written on

Consumer Behavior in Brand Consumption and Identification2
Educational Assessment and Pedagogy2
Environmental Education and Sustainability2
Environmental Sustainability in Business2
African Education and Politics1
Big Data and Business Intelligence1
Blockchain Technology Applications and Security1
Digital Marketing and Social Media1
Digital Transformation in Industry1
Education Practices and Evaluation1
Environmental and Sediment Control1
Marketing and Advertising Strategies1

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

0% of their papers have a co-author abroad

Most frequent partner countries

Papers with at least one author in that country.

Institutions written with most

Ebonyi State UniversityNG1 paper
Nigerian Defence AcademyNG1 paper
University of MaiduguriNG1 paper
Federal University of Education PankshinNG1 paper
Federal College of Education, KanoNG1 paper

Where they publish

Greener Journal of Educational Research2
FUDMA Journal of Sciences1
Gusau International Journal of Management and Social Sciences1
Journal of Business1
Journal of Innovation in Business and Economics1

How it can be read

75% free to read

Diamond 6 · 75%Free to read and to publish
Closed 2 · 25%Behind a paywall

Development goals addressed

From each paper’s title and abstract

9Industry, innovation and infrastructure2
12Responsible consumption and production2
3Good health and well-being1

Most cited

New-Age Digitalization Impact on Sustainability in Industry 4.0
9
20243 citationsWorld top 10%
Brand ambassador and customer patronage of FMCGs: mediating effect of advertisement believability
Journal of Business
20213 citationsOpen access · Diamond
ASSESSING THE GEOMETRY PROFICIENCY OF UPPER BASIC EDUCATION STUDENTS FOR SUSTAINABLE NATIONAL DEVELOPMENT IN PLATEAU STATE, NIGERIA
Greener Journal of Educational Research
20250 citationsOpen access · Diamond
An Analysis of Gender Differential Item Functioning of Basic Science and Technology Basic Education Certificate Examination in Borno State, Nigeria
Greener Journal of Educational Research
20250 citationsOpen access · Diamond
Green Marketing Strategies and Sustainable Purchasing Behaviour: Evidence from FMCG Consumers in North-East Nigeria
Gusau International Journal of Management and Social Sciences12
20250 citationsOpen access · Diamond

2025

Greener Journal of Educational Research

Journal

Open access

Senior author

0 citations

10.15580/gjer.2025.1.052425088

Green Marketing Strategies and Sustainable Purchasing Behaviour: Evidence from FMCG Consumers in North-East Nigeria

2025Gusau International Journal of Management and Social SciencesJournalOpen access0 citations10.57233/gijmss.v8i2.15

New-Age Digitalization Impact on Sustainability in Industry 4.0

2024Book chapterFirst author3 citations10.1108/978-1-83797-777-220241001

AN APPLICATION OF POISSON REGRESSION MODEL ON ROAD ACCIDENTS DATA IN KADUNA STATE, NIGERIA

2024FUDMA Journal of SciencesJournalOpen accessSenior author0 citations10.33003/fjs-2024-0803-2472

Impact of organizational mission on innovation: Evidence from Guarantee Trust Bank, Nigeria

2023Journal of Innovation in Business and EconomicsJournalOpen access0 citations10.22219/jibe.v7i01.18579

Brand ambassador and customer patronage of FMCGs: mediating effect of advertisement believability

2021Journal of BusinessJournalOpen accessFirst author3 citations10.21678/jb.2021.1628

GREEN MARKETING AND CONSUMER BUYING BEHAVIOUR: EVIDENCE FROM QUOTED FIRMS IN NIGERIAN BEVERAGE INDUSTRY

2017JournalFirst author0 citations