Article · Journal · 2025

Relying on what they know: marketing communication tools and female entrepreneurs in developing countries

Bede Akorige Atarah, Anthony Sumnaya Kumasey, Patience Obeng Ahwireng, Bylon Abeeku Bamfo

Journal of Research in Marketing and Entrepreneurship

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Go to the publisher10.1108/jrme-05-2024-0127