Article · Journal · 2026

Drivers of export improvisation: empirical evidence from UK export manufacturers

Anne L. Souchon, Joao Oliveira, Ian Hodgkinson, Ekaterina Nemkova, Paul Hughes, Nathaniel Boso and 1 more

International Marketing Review

• Closed access
• International · 6 countries

Go to the publisher10.1108/imr-02-2023-0028