Artigo · Revista · 2026

Drivers of export improvisation: empirical evidence from UK export manufacturers

Anne L. Souchon, Joao Oliveira, Ian Hodgkinson, Ekaterina Nemkova, Paul Hughes, Nathaniel Boso e mais 1

International Marketing Review

• Acesso fechado
• Internacional · 6 países

Ir para a editora10.1108/imr-02-2023-0028