Article · Journal · 2025

The Impact of AI-driven Marketing Personalisation on Consumer Purchase Decisions: A Mixed-Methods Analysis

Journal of Digital Art & Humanities

Citations: 3from other works
Field-weighted impact: 2.621.00 is the world average for its field and year
Among its field: 90th percentileby citations, against works of its field and year
Authors: 5from 4 institutions

Authors

5 authors across 4 institutions in 2 countries