Article · Revue · 2025

The Impact of AI-driven Marketing Personalisation on Consumer Purchase Decisions: A Mixed-Methods Analysis

Kingsley Ofosu‐Ampong, Michael Sakyi Boateng, Michael Ampong, Julius Kwaku Adu-Ntim, Francis B. Ampong-Ansah

Journal of Digital Art & Humanities

• Accès ouvert · Bronze
• International · 2 pays

Le lire10.33847/2712-8148.6.1_6