conference paper · Publication · 2020

Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract

Linda Deigh, Jillian Dawes Farquhar, Julie Robson

Developments in marketing science: proceedings of the Academy of Marketing Science

• Closed access
• International · 2 countries

Go to the publisher10.1007/978-3-030-42545-6_59