conference paper · Publicação · 2020

Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract

Linda Deigh, Jillian Dawes Farquhar, Julie Robson

Developments in marketing science: proceedings of the Academy of Marketing Science

• Acesso fechado
• Internacional · 2 países

Ir para a editora10.1007/978-3-030-42545-6_59