Article · Journal · 2012

An Analysis of the Impact of Strategic Marketing on Profitability of Rural Banks – A Case Study of Dangme Bank

International Journal of Marketing Studies

Citations: 6from other works
Field-weighted impact: 1.251.00 is the world average for its field and year
Among its field: 88th percentileby citations, against works of its field and year
Authors: 2from 2 institutions

Authors

2 authors across 2 institutions in 1 country

George Kofi AmoakoFirst author
- Central University (GH)
as printed: George K. Amoako
Kwasi Dartey‐BaahSenior authorCorresponding
- University of Ghana (GH)
as printed: Kwasi Dartey-Baah