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Political Marketing and Management: A New Architecture · Peerford

Book chapter · 2017

Political Marketing and Management: A New Architecture

Closed access

Go to the publisher 10.1007/978-3-319-57373-1_1

Citations: 4from other works
Field-weighted impact: 0.001.00 is the world average for its field and year
Among its field: 16th percentileby citations, against works of its field and year
Authors: 1from 1 institution

Authors

1 author

Kobby MensahFirst authorCorresponding
- University of Ghana (GH)

Country

Ghana

Fields

A work can sit in several, each with a score

Political Influence and Corporate StrategiesTopic
Social Media and PoliticsTopic
Populism, Right-Wing MovementsTopic