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Branding in small- and medium-sized enterprises (SMEs) · Peerford

Article · Journal · 2017

Branding in small- and medium-sized enterprises (SMEs)

Raphael Odoom, Bedman Narteh, Richard Boateng

Qualitative Market Research An International Journal

Closed access
World top 10%

Go to the publisher 10.1108/qmr-12-2015-0091

Citations: 48from other works
Field-weighted impact: 5.941.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 3from 1 institution

Authors

3 authors

Raphael OdoomFirst author
- University of Ghana (GH)
Bedman Narteh
- University of Ghana (GH)
Richard BoatengSenior author
- University of Ghana (GH)

Development goals

9Industry, innovation and infrastructure

Country

Ghana

Fields

A work can sit in several, each with a score

Consumer Behavior in Brand Consumption and Identification

Topic

Digital Marketing and Social MediaTopic

International Business and FDITopic