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Brand equity and financial performance · Peerford

Article · Journal · 2018

Brand equity and financial performance

Marketing Intelligence & Planning

Closed access
World top 10%

Go to the publisher 10.1108/mip-05-2017-0098

Citations: 67from other works
Field-weighted impact: 8.851.00 is the world average for its field and year
Among its field: Top 10%by citations, against works of its field and year
Authors: 1from 1 institution

Authors

1 author

Bedman NartehFirst authorCorresponding
- University of Ghana (GH)

Country

Ghana

Fields

A work can sit in several, each with a score

Customer Service Quality and LoyaltyTopic
Consumer Behavior in Brand Consumption and IdentificationTopic
Digital Marketing and Social MediaTopic