conference paper · Publicação · 2019

Service Brand Orientation and Firm Performance: The Moderating Effects of Relationship Marketing Orientation and Customer Orientation

Raphael Odoom, Ernest Yaw Tweneboah‐Koduah

Developments in marketing science: proceedings of the Academy of Marketing Science

• Acesso fechado

Ir para a editora10.1007/978-3-030-02568-7_60