conference paper · Publication · 2019

Service Brand Orientation and Firm Performance: The Moderating Effects of Relationship Marketing Orientation and Customer Orientation

Raphael Odoom, Ernest Yaw Tweneboah‐Koduah

Developments in marketing science: proceedings of the Academy of Marketing Science

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Aller chez l’éditeur10.1007/978-3-030-02568-7_60