Artigo · Revista · 2021

Value co-creation intention among consumers at the bottom of the pyramid: A study of rural and community banks in Ghana

Angela Abena Nusenu, Wen Xiao, Joy Say, Christian Narh Opata

Journal of Psychology in Africa

• Acesso fechado
• Internacional · 2 países

Ir para a editora10.1080/14330237.2021.1913907