Artigo · Revista · 2024

Influence of Country of Origin on Brand Evangelism (E-WOM): The Mediating Role of Consumer Engagement in an Emerging Market

George Kofi Amoako, Hayford Amegbe, Antoinette Yaa Benewaa Gabrah, Innocent Senyo Kwasi Acquah, Joshua Doe

Journal of International Consumer Marketing

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• Internacional · 2 países

Ir para a editora10.1080/08961530.2024.2409084