Article · Revue · 2024

Influence of Country of Origin on Brand Evangelism (E-WOM): The Mediating Role of Consumer Engagement in an Emerging Market

George Kofi Amoako, Hayford Amegbe, Antoinette Yaa Benewaa Gabrah, Innocent Senyo Kwasi Acquah, Joshua Doe

Journal of International Consumer Marketing

• Accès fermé
• Top 10 % mondial
• International · 2 pays

Aller chez l’éditeur10.1080/08961530.2024.2409084