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Pearl Owusua Yeboah · Peerford

University of Energy and Natural Resources / Scholars

PY

Pearl Owusua Yeboah

University of Energy and Natural Resources

Publishing since 2016

Marketing
Sociology and Political Science
Strategy and Management

Their record on OpenAlex
Download CV:PDF Word
Who they write with Where their co-authors are Every publication
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Publications: 12016
Citations: 7to those papers
h-index: 1i10-index 0
Field-weighted impact: 1.511.00 is the world average
World top 10%: 0%0 of 1 scored papers
Open access: 100%1 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

Publications

1 in all

Corporate rebranding and performance of financial institutions in Ghana
2016Journal of Asian Business StrategyJournalOpen accessFirst author7 citations10.18488/journal.1006/2016.6.7/1006.7.150.166

What they work on

From the classification of each paper

Subfields

Marketing1100%
Sociology and Political Science1100%
Strategy and Management1100%

Social Sciences

Topics most written on

Consumer Behavior in Brand Consumption and Identification1
Corporate Identity and Reputation1
Digital Marketing and Social Media1

Where they publish

Journal of Asian Business Strategy1

How it can be read

100% free to read

Diamond 1 · 100%Free to read and to publish

Development goals addressed

From each paper’s title and abstract

2Zero hunger1

Most cited

Corporate rebranding and performance of financial institutions in Ghana
Journal of Asian Business Strategy2
20167 citationsOpen access · Diamond